Abolish Movement Launches Official Website to Help Combat Human Trafficking in the Tampa Bay Area

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Creatives that worked on the campaign went for a urban, raw, grungy feel.
Creatives that worked on the campaign went for a urban, raw, grungy feel.
TAMPA, Fla. - Feb. 6, 2014 - PRLog -- Earlier in January, the ABOLISH movement jolted the Tampa Bay area with a streak of purple. From landmarks, to billboards and even the side of a skyscraper, this rich color represented a dark realization of modern day slavery-- child sex trafficking.

ABOLISH is an organization created to address one of the state of Florida’s most unfortunate claims to fame: that it is number 3 in the nation for human trafficking. It’s a shocking statistic, and one that many residents cannot accept. Even worse, many of the victims of trafficking are children, averaging just twelve years of age. Vulnerable young people, especially runaways and those in foster care, are picked up by pimps and sexually abused about a dozen times a day, and it’s happening in our city.

Such alarming statistics needed real recognition from the community. This is when Ad 2 Tampa Bay seized the color purple and created an image for the campaign. "We went for a really urban, raw, grungy feel for the campaign just to try to reach the streets and the younger population," said co-creative director for Ad 2 & President of Design Driven Media, Kelsey Farnell.

Realizing that branding and effective websites are just as important for non-profit organizations as for businesses, Design Driven Media, Inc. was able to help ABOLISH create an image that translated from the street to online. Together with Ad 2 Tampa Bay, they'veexecuted branding and web design services for the cause.

The ABOLISH website was created to bring consistency and awareness to this human rights issue. Information about sex trafficking,  events, and ways to spot those in need are featured and accessible. Blog posts will keep supporters in the know about any strides in law and ways to get involved in the future.

Ultimately, the goal is to represent ABOLISH as a long-term underground movement for lasting change, rather than a short-term campaign. This calls for the support of a strong group of advocates committed to seeing change in their community. Although the guerilla tactics and awareness events are over for now, we cannot forget about the girls who are suffering in our own back yard.

To learn more about ABOLISH and how to fight child trafficking, go to www.abolishmovement.com

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Tags:Non-profit, Organization, Abolish Movement, Design Driven Media, Website, Marketing, Human Trafficking, Tampa
Industry:Advertising, Marketing, Media
Location:Tampa - Florida - United States
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Page Updated Last on: Feb 06, 2014

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