Citybuzz Marketing Discuss The Up Rise Of Women Leaders

MANCHESTER, England - Feb. 5, 2014 - PRLog -- Citybuzz Marketing

Citybuzz Marketing Discuss The Up Rise Of Women Leaders

MANCHESTER, UK, February 2014 – It’s impossible to respect, value and admire great leadership if you can’t identify what makes a leader great.  The identity crisis that exists in today’s workplace is something that women leaders in particular have been facing for much too long. While the tide is changing and more women are being elevated into leadership roles, there is still much work to do.

In the business world, women currently hold only 4.6 percent of Fortune 500 CEO positions and the same percentage of Fortune 1000 CEO positions. As women continue their upward trajectory in the business world, they have yet to be fully appreciated for the unique qualities and abilities they bring to the workplace.

The leadership traits that women leaders naturally possess are the most undervalued:

1.  Opportunity-driven

When confronted with a challenge, women look for the opportunity within. They see the glass as half-full. Optimism is their mind-set because they see opportunity in everything.

Estée Lauder, the child of Hungarian immigrant parents, was quite the opportunist in the cosmetics industry. During the postwar consumer boom, women wanted to start sampling cosmetic products before buying them. Lauder noticed and responded to this shifting dynamic by pioneering two marketing techniques that are commonly used today: the free gift and the gift-with-purchase. It’s exactly this type of inventiveness that other women use to pursue the opportunities in front of them.

2.  Strategic

Women see what often times others don’t see. Successful women leaders know how to play the game when they have to – and can anticipate the unexpected. They know what cards to play and keenly calculate the timing of each move they make. Women leaders who don’t allow their egos to stand in the way of good business are in the mindset of getting things done for the betterment of a healthier whole.

3.  Passionate

While women in general were historically viewed and stereotyped as emotional leaders by men, they are just passionate explorers in pursuit of excellence. When women leaders are not satisfied with the status quo, they will want to make things better. When these women leaders are locked into what they are searching for – move out of the way.  Their passionate pursuits allow them to become potent pioneers of new possibilities.

4.  Entrepreneurial

Entrepreneurship is just a way of life for many women. They can be extremely resourceful, connect the dots of opportunity and become experts in developing the relationships they need to get the job done. Many women leaders also see through an entrepreneurial lens to best enable the opportunities before them.

5.  Purposeful and Meaningful

Women leaders enjoy inspiring others to achieve. They know what it’s like to be the underdog and work hard not to disappoint themselves and others. Women leaders in particular often have high standards and their attention to detail makes it difficult for others to cut corners or abuse any special privileges.

6.  Traditions and Family

Whether at home or at work, women are often the glue that keeps things together and that is why they represent great leadership for the future. When they sense growing tensions that can lead to potential problems or inefficiencies, the most successful women leaders enjoy taking charge before circumstances force their hand. They provide the leadership within the home and in the workplace to assure that legacies remain strong by being fed with the right nutrients and ingredients.

The most successful women leaders are big believers in team building and the enforcement of mission, goals and values to assure that everyone is on the same page with like intentions.  This secures a sense of continuity making it easier for everyone to have each other’s backs.

For additional information, contact a member of the Citybuzz administration team at

Citybuzz Marketing: Providing companies with the ability to reach more people than ever before through interactive marketing solutions.

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