Marketing a Gym Just Got Easier With FitLeads

DENVER - Feb. 5, 2014 - PRLog -- Marketing a gym is an increasingly difficult task for gym owners who are strapped for time in a competitive industry.  Curtis Mock tries to make that task a little easier by providing products and services to gym owners to help systemize their marketing efforts.   His latest service isn’t going to allow gym owners to kick back and retire to Tahiti just yet, but it will provide an extra “line in the water”, as Mock calls it, when it comes to fishing for new members.

FitLeads New Mover Marketing, is designed to make marketing a gym to new leads a relatively simple process.  According to Mock, most gyms in average size cities have anywhere from 150 to 250 new residents that just moved to the area.  These new movers spend up to 7 times more than an existing resident, as they establish new comfort zones, new hangouts, new shopping areas, and new routines.

“New movers are eager to create new routines and to discover what is around them,” says Mock.  “We can use this for marketing a gym by making contact with them with an irresistible offer to introduce them to your gym.  We can make this happen automatically every month by providing the list of the latest new movers, print the letters and mailing labels, and provide the envelopes.  All that’s left to do is stuff the envelopes and mail them out.”

What Mock is describing is the “done for you” option, but there is also an option that simply includes the list-only.  But with either option, Mock’s company will provide sample letters that can be quickly customized to the subscribing gym.  “This isn’t going to provide hundreds of new members on its own, but most of our clients get enough new members out of the deal that it makes sense to include it as a component of their overall strategy for marketing a gym.”

To learn more about FitLeads New Mover Marketing, visit http://www.FitLeads.com or call Mock’s office at 904-807-5950.