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Follow on Google News | The Big social media marketing trends in 2014By: Lowcostseo The year 2013 was an eventful one as far as social media marketing is concerned as more and more organizations are approaching their potential customers through social media networks like Facebook, Twitter, Pinterest and others. To understand the pulse of the potential customers and to engage the audience with meaningful content, to gather insights about the consumer behavior at macro and micro level there is nothing like engaging and analyzing the big data that are being created by millions of posts that are fed every minute to the social network sites. Most of the big organizations have their own social media marketing team who would create meaningful content for their sites at the network to engage more and more audience. To predict the mood of the consumer is a tough job nowadays and that’s exactly the challenge- the marketing trends to be predicted and seen actualized in 2014. From our experience in the previous year, certain milestones have been identified and they are as below: Clever and Smart marketing through customer data analysis The organizations need to realize that the consumers have come of age and simply posting an ad in the social media network won’t engage the potential audience. The customer behavior is getting fragmentary; Moreover, the ads or any communications posted in the social media network should be more like helping the potential customer rather than solely made for selling. The more you engage your customers in your promotional activities; it is more likely to attract a veritable number of audiences. Social data to determine the future relationship There are millions of things happening every minute in the social media network. People who had earlier shunned from computers are now seen chatting and engaging themselves in various ways in social sites like facebook and twitter. To understand the mindset and preferences of the consumers, an analysis of these social data becomes inevitable. Now most of the organizations have a social media marketing team of their own to keep a close tract at the social media sites to understand the pulse of the individuals and their collective impact on the social trend as a whole. Creating meaningful content for their organizations would depend upon the right understanding of these social trends and coming to an insight about the purchasing preferences of society as a whole. The marketing trends of 2014 would be based more and more on the analysis of the social data. Last but not least, the marketing trends should integrate the online marketing with its offline counterpart to make a splash in the real world and have an impact on the society as a whole. About the company: Lowcostseo.co is a UK based company that stands as a vanguard in terms of providing marketing ideas and strategies that are at par with the latest social marketing trends and helps you to gain insight about the latest trends of consumer behavior and their purchasing preferences. If you’d like more information about this topic, or to schedule an interview with our executive please call us at 0845-2993-725 or e-mail us at sales@lowcostseo.co . End
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