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Year of the Dory: O.A.R.S. Pays Tribute To Legendary Boatman/Environmental Crusader Martin Litton
Launches campaign to help renowned activist Save the Sequoias.
Litton, who will do some celebrating of his own this month when he turns 97, is largely credited for his success defending the Grand Canyon from two proposed dams in the 1960’s and for fostering a proud tradition of dory boat trips (http://www.oars.com/
Litton first floated the Colorado River in 1955. Humbled by its beauty and grandeur, he fought to save the river from being dammed. And while he would say his role was minor, Martin Litton’s place in conservation history is permanently secured.
Later, when the Grand Canyon rafting (http://www.oars.com/
When people laid eyes on a dory, they couldn’t help but notice the beauty of these finely crafted river vessels which were hand-painted in assorted color schemes to match the natural hues of river canyons throughout the West. As the devoted environmentalist and dory pioneer grew his fleet of boats to accommodate the growing interest in Grand Canyon dory trips, he also started a ritual.
According to Kevin Fedarko’s hit book, The Emerald Mile (http://pages.simonandschuster.com/
Litton, kony a longtime advocate for preserving our most sacred and wondrous natural places, wanted to make a statement. Still today, as O.A.R.S. carries on Litton’s legacy of Grand Canyon Dories, and inspires a new generation of dory guides and travelers by running these unique vessels on rivers throughout the West—Idaho’
It’s in the spirit of continuing to raise awareness about the danger of losing some of Mother Nature’s best gifts, and in honor of Martin Litton’s 97thbirthday, that O.A.R.S. has launched a social media campaign to Save the Sequoias (http://oarsrafting.pgtb.me/
Save the Sequoias
In 2001 Litton devoted himself to a new cause and helped found Sequoia ForestKeeper (http://www.sequoiaforestkeeper.org/
To help ignite support for Sequoia ForestKeeper, O.A.R.S. has committed to donate $1 to the organization (up to $5,000) for every new fan the outfitter receives on Facebook from February 3-12, 2014: http://oarsrafting.pgtb.me/
For more information about the campaign, availability of O.A.R.S. trips, reservations, or to request a copy of the 2014 O.A.R.S. Adventures catalog—featuring the story of Grand Canyon Dories—call 209-736-4677 or 800-346-6277, email firstname.lastname@example.org, or visit: http://www.oars.com/
Some 500,000 guests later, O.A.R.S. has been providing whitewater rafting vacations since 1969. Over the decades the company has set the standard in first-class rafting, sea kayaking and multi-sport adventure, with destinations and unparalleled experiences on over 35 rivers and coastlines around the world. O.A.R.S. caters to active travelers of all ages and abilities with more than 75 unique itineraries, including one-day and weekend escapes. In 2013, for the seventh consecutive year, Condé Nast Traveler recognized Mindy Gleason, O.A.R.S. Reservation Manager and International Adventure Travel Consultant, as Condé Nast Traveler’s standalone Top Travel Specialist in the River Rafting category. In 2013 Outside, America’s leading multimedia active-lifestyle brand, named O.A.R.S. one of the top two outfitters in the world in its annual Active Travel Awards recognition program.
Media Contact: Steve Markle
Widness & Wiggins PR