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Starwood Hotels & Resorts to Bring Iconic W Brand to the Netherlands
AMSTERDAM – February 4, 2014 – Starwood Hotels & Resorts Worldwide, Inc. today announced it will debut its W Hotels brand in the Netherlands with the new W Amsterdam, scheduled to open in Autumn 2015.
Redefining luxury with its innovative design, signature amenities and unique style, W Amsterdam will provide an integrated contemporary lifestyle experience with 169 stylish guestrooms, including 10 suites and one Extreme Wow Suite (the W brand’s interpretation of the Presidential Suite). Upon entering the hotel, guests will be elevated directly to the rooftop, where they can check-in and enjoy a cocktail in the W Living Room (W’s take on the staid hotel lobby where guests can mix and mingle). Guests and locals alike will delight in W Amsterdam’s rooftop restaurant and destination bar, which will provide unrivalled views over Dam Square and the city lights.
An ideal venue, W Amsterdam will also offer 480 square metres of ultra-modern meeting and event space, including two Great Rooms and two smaller meeting rooms. In addition, W Amsterdam will boast FIT® state-of-the-
Guests will be treated to the W brand’s iconic Whatever/Whenever® service philosophy that provides guests with whatever they want,whenever they want it, as long as it’s legal. W Amsterdam will also boast a full calendar of exclusive W Happenings that showcase what’s new and next in design, fashion and music to guests and local trendsetters alike.
“We are delighted, proud and excited to be working with Starwood Hotels & Resorts on this prestigious project in Amsterdam,” added Liran Wizman, Owner and CEO of STAG Europe (Grafenau) BV. "With its exceptional reputation as an innovative lifestyle brand, W Hotels will further cement Amsterdam’s position as a world-class destination for international travellers and global jet-setters alike.”
W Amsterdam will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture. The building will be re-imagined by award-winning practices OFFICE WINHOV of Amsterdam and Canada’s BK Architecture, including full restoration of historical elements combined with a new, contemporary design.
“Following the renovation and refurbishment of this landmark building, W Amsterdam will be a vibrant and energetic destination where guests and locals get together to mix, mingle and engage,” said Bram van der Hoek, Regional Managing Director of Europe Hotels Private Collection, owner-representative for STAG Europe (Grafenau) BV. “We have no doubt that the hotel will become the number one choice for design conscious travellers in the city of Amsterdam.”
Following the successful debuts of W Hotels in Istanbul, Barcelona, St. Petersburg, London, Paris, and most recently Verbier, W Amsterdam will become the seventh W Hotel in Europe joining a portfolio of 45 W Hotels around the world and more than 20 in development.
“The W brand continues to be a key driver of growth for Starwood around the globe. This signing underscores our continued commitment to grow the W brand in primary markets and represents an important milestone in our overall development strategy,” said Bart Carnahan, Senior Vice President Acquisition & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East.