- Feb. 4, 2014
February, 2014: Parle Products, one of India’s pioneers in the biscuit and confectionary manufacturing segment, presents a new and renewed version of the highly popular Bourbon with Hide and Seek Black Bourbon Crème Sandwich. Available in two flavors – Vanilla and Chocolate, the brand positions the biscuits as premium and Generation Next in the crème category.
Carrying the ‘Hide & Seek’ brand lineage, the biscuits come in attractive dark coco shells that sandwich rich creams in Chocolate and Vanilla. The packaging complements these rich flavors with its contemporary design, simple and clean graphics in regal purple for the vanilla and rich brown for the chocolate.
Commenting about the launch of Parle Hide and Seek Black Bourbon Crème Sandwich, Mr. Shalin Desai, Group Product Manager, Parle Products said, “We have strategically worked on innovating the Bourbon category, which has been relatively dormant, to suit the tastes of our discerning consumers. ‘Black Bourbon’, with dark coco shells and centered with rich cream is premium in its category and ensures a rich experience to consumers. Available in two flavors - Vanilla and Chocolate, the Black Bourbon is not only the first of its kind by Parle but is also of the finest quality in this spectrum.”
Hide and Seek Black Bourbon Crème Sandwich is available across India in pack size of 100 gms and priced at Rs. 25.00.
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