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Survey Reveals Specialty Food Brands Eager to Market through Social Networks, Not Media
Food companies reveal their marketing successes and marketing plans for 2014 by detailing which tactics are worth their marketing dollars.
“There were many insights gleaned from our survey but most fascinating is that more than half of the food companies surveyed feel strongly that social media is a worthwhile marketing investment compared to more traditional tactics,” said Sara Lancaster the owner and creative director of The Condiment Marketing Co. “While it may be that these companies don't fully appreciate the value of traditional outreach, it may also be that traditional media and food bloggers are losing their influence.”
The food marketers surveyed placed media and blogger outreach below a range of tactics in addition to social media including search engine optimization and advertising.
Other key findings from those surveyed:
•100% feel time constraints limit their marketing the most.
•73% plan to sell more products directly to consumers, as opposed to 63% who plan to entice more retailers to sell their products.
•17% find it difficult to compete in the marketplace.
The report includes anecdotes from successful food companies as well as marketing tips from The Condiment Marketing Co. to aid readers in overcoming their marketing challenges.
A full report of the survey findings can be found on The Condiment Marketing website -- http://condimentmarketing.com/
About The Condiment Marketing Co.
Located in Denver, Colorado, The Condiment Marketing Co. works with established specialty food marketing brands interested in reaching consumers in the online spaces they hang out. Through web development, blogging, social media and other creative online marketing campaigns, the agency increases sales for food brands. Learn more on http://condimentmarketing.com.