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Dream Water Commercial Banned From Super Bowl Xlviii
Hollywood, FL (January 29, 2014) – The 2014 Super Bowl Dream Water® commercial will not air during this year’s big game. The ad was rejected for being, “too risqué” for the general public.
While Dream Water won't necessarily improve your dreams, its zero-calorie, SleepStat™ Natural Blend has been helping consumers relax and fall asleep for more than 3 years. With that in mind, Dream Water commissioned YouTuber and comedian, Steve Berke, to write and direct the campaign to get their message out to the public.
“Dream Water approached me and gave me the creative freedom to try to help the brand grow its visibility and make an impact. We thought, what would be better than showing a humorous version of a woman's potentially perfect dream?" said Berke, adding, “we’re certainly aware that the commercial is laden with innuendo and yes, it is very tongue-in-cheek, but ultimately it contains absolutely no nudity or violence.”
Furthermore, the director argues that the commercial should not have been rejected for its content. "We aren’t being punished for what is shown in the ad,” Berke said. “We’re being punished for what is in the dirty mind of the censor."
Along with the commercial, Dream Water held a "Cat Casting Call" during which, the producers had a little fun with the cat owners trying to win their feline friend a starring role as the punch line of the commercial. The casting is the first animal casting ever posted on YouTube.
The commercial is available for viewing at:
The Cat Casting Call is available for viewing at:
About Dream Products LLC:
Dream Products, LLC is the holding company for Dream Water®, the first water of its kind that helps one relax and fall asleep. Dream Products' mission is to produce great-tasting and effective sleep and relaxation products that will help lead to a good night's rest. Founded in 2009, this start-up company is led by a management team of young entrepreneurs, matched with a seasoned group of advisors from the consumer goods and retailing sectors. Dream Water is well on its way to becoming the leader of the bourgeoning rest and relaxation category. As always, the Company reminds you to Dream Responsibly™
Dream Products, Dream Water, The 2014 Super Bowl Dream
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