ViewSat Achieves Record MENA Growth with Explosion of Private Broadcast Channels in Region
Global broadcast services provider now intends to deliver OTT services for cost effective web streaming of TV channels
By expanding its partnership with Intelsat, ViewSat secured capacity on the Galaxy 19 satellite, permitting its customers to target an audience of over 7 million viewers in North America. The company is also preparing to offer Over the Top (OTT) services to its customers as a cost effective solution for the web streaming of television channels.
Reflecting on the company's enormous success in the past year, Safia Rana,Head of Sales and Marketing at ViewSat, said, “2013 was truly the year where we took the MENA market by storm. Viewer interest in coverage of the unrest in the region proved to be a key factor in driving the need for broadcast services. While traditionally our customers have been religious channels, there are now a number of new entrants hoping to capitalize on the massive demand for news, entertainment, and life-style content.”
“Our extensive investments in state-of-the-
The company maintained its strong position in Egypt with steady growth in the country through 2013, and managed to expand further in the region with new business in Lebanon, Qatar, Kuwait and Jordan.Advanced connectivity and penetration of internet services have also opened a new revenue stream for the company by way of web streaming of television and radio channels.
Outlining ViewSat's objectives for 2014, Safia said, “Besides rapidly expanding our capacity, network coverage and customer base, OTT will be our major focus this year. We have already witnessed the popularity of these services and are keen to position ourselves as the one-stop-shop for all our customers' broadcast needs.” During the year, ViewSat plans to establish new regional offices to help grow its footprint and will increase its engagement with customers to drive uptake of its cost-effective live solutions across the Middle East.
ViewSat is one of the fastest-growing operators within the global broadcast and transmission services industry for television and radio channels. Launched in 2006 to provide digital satellite services to private broadcasters in Sub-Saharan Africa, the company is now active across the global marketplace with operations in the Middle East and North Africa, Asia, Europe and North America and Sub-Saharan Africa. Headquartered in the UK, ViewSat operates a series of satellite broadcasting platforms, supplemented with a dedicated fiber network, teleports and playout centre to provide a high-quality infrastructure for customers’ digital satellite broadcasting. Our outstanding reputation for quality and reliability has been built on consistently excellent network delivery and on the high-calibre of expertise and advice that we share with our customers. For additional information, please visit www.viewsat.eu
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