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Chrysler Breaks Silence (Kinda) About Super Bowl XVLIII
So here comes FIAT with not One, not Two, but Three new Chrysler Ad's on Fox telecast of Super Bowl XLVIII on Sunday.
The first will debut during the first commercial break in Sunday's game between the Denver Broncos and Seattle Seahawks at MetLife Stadium, according to Chrysler spokeswoman Diane Morgan. The second will air during halftime. The third will run in the first commercial break of the third quarter.
Speculation on Chrysler's Secrecy of Model Promotion.... What Brand will get the Most Attention in this year's Super Bowl?
No doubt, one of them will be the 2015 Chrysler 200, the successor to the midsize sedan that Eminem helped introduce on the Super Bowl. The all-new 200 was touted as Chrysler's flagship vehicle at the North American International Auto Show in Detroit.
Chrysler CEO Sergio Marchionne hinted that the new 200 would be featured on the Super Bowl when he recalled the Eminem spot in Detroit: "We had the right ad, but the wrong car. Now we have the right car."
Another likely Super Bowl star is the Jeep Cherokee. Based partly on strong sales of the new Cherokee, Mr. Marchionne predicted Jeep will reach 1 million in global volume this year.
The relationship between Mr. Dylan and Chrysler began, according to Billboard, when Jeep licensed a rare version of the folk singer covering the song "Motherless Children" in its 60-second launch spot for the Cherokee.
Chrysler has distanced themselves over the past several years from rival automakers' Super Bowl tactics by holding back its ads entirely, hoping to generate curiousity among Super Bowl viewers and Media Outlets.. and basically, just 'drive us all crazy' because 'enquiring minds want to know' [and if you are privy to that reference.... you qualify as a soundbyte enthusiast...
Chrysler is smart to refrain. It hasn't hurt the success of its Super Bowl ads in recent years. Chrysler has certainly showed strength in ad innovation and creativity as well as timing... Timing is Everything.
Let's take a Look Back at 'It's Half Time In America'... Clint Eastwood makes Chrysler's Day......
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