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EXHIBITOR Magazine’s Green Exhibiting Survey-Interest Returning but No Significant Uptick in Ad
Sixty-two percent of exhibitors report “high” or “very high” interest in going Green. Thirty-nine percent believe their company’s interest in Green exhibiting has increased “somewhat”
Twenty percent of exhibitors who have taken steps to decrease their programs’ impact on the environment report that those efforts resulted in decreased exhibit-related costs. But when asked to rate the variables impeding increased adoption of Green products and services, exhibitors almost unanimously scored “generally higher prices of Green solutions compared with traditional options” as the most significant obstacle.
“Despite the fact that interest in eco-friendly exhibiting has rebounded, it could be a while before that interest translates into sizeable steps toward Greener pastures,” commented Travis Stanton, editor, EXHIBITOR magazine. “But if more exhibitors and industry suppliers can convince companies that going Green isn’t just the right thing to do, but also has the potential to actually decrease costs over time, we’ll very likely see a convergence of fiscal and environmental responsibility that could translate into massive overnight strides in sustainability.”
Results from the survey, sponsored by Global Experience Specialists Inc. (GES) (http://www.ges.com/
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine (http://www.exhibitoronline.com/
EXHIBITOR is a registered trademark, and EXHIBITORFastTrak, EXHIBITOR eTrak, and GRAVITYFREE are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Marilyn R. Kroner