Ultimate Fitness Marketing Announces Upgrade to Gym Marketing Software

DENVER - Jan. 30, 2014 - PRLog -- Curtis Mock, the fitness industry marketing expert behind the Ultimate Fitness Marketing software, recently announce an upgrade to the popular gym marketing software.  “We are happy to be able to provide an additional monthly email newsletter with this latest release,” Mock said.  “Previously, clients had one option – send an email newsletter monthly.  Now, we can also send twice a month.  Many of our clients have asked for that additional touchpoint with their email list, just to help stay top-of-mind.”

The gym marketing software has been popular with independent gym owners and personal trainers who want to be able to have an email newsletter to keep in touch with members and prospects on a regular basis.  UFM writers provide all the content, so all the gym owner has to do is just schedule the newsletter to be sent.  Users can also customize the newsletter with their own articles, or write an intro to the email newsletter, but those are options that many time-strapped business owners may skip in favor of time savings to work on more important areas of the business.  The idea with the newsletter and other content provided by the software is to allow smaller gyms and fitness business owners to be able to have a branded newsletter and online magazine with quality content that looks like it came from them, without having to spend the time writing themselves.

“Gym marketing can be time-consuming, but very necessary,” emphasizes Mock.  “The idea here is to make it less time-consuming and free up some time for our clients to spend on other critical areas of the business.  Sending that extra newsletter per month helps our clients stay in front of members, establishes you as an expert, and helps keep them motivated to stick with their fitness goals, ultimately resulting in an increase in member retention.”

In addition to the newsletter and online magazine content, the UFM gym marketing software contains an e-mail marketing platform with pre-written campaigns, an automatic Facebook posting tool, a mobile app, a blog plug-in that allows automatic updating of client blogs with UFM content, and multiple referral and lead generation tools.

To learn more about integrating Ultimate Fitness Marketing into your gym marketing plan, visit http://www.ultimatefitnessmarketing.com or call 904-807-5950.