- Jan. 30, 2014
-- Set to be a pioneer in online home fashion
January 2013, Mumbai: Creative Portico Pvt. Ltd, India’s leading player in bed and bath soft furnishing industry in India has launched an interior blog called fashion@home. The blog aims to bring together creative minds in the cyber world and share ideas of home fashion.
A fashionable home is one that uses well thought out elements in design while incorporating the personality of the habitat in its ambiance. With this vision, Fashion@home focuses on being an interiors blog that brings you the best home decor insights by home and decor experts. The blog has various contributors – such as known interiors bloggers, world renowned fashion designers: Manish Arora and Neeta Lulla as well as Portico’s in-house designers. Neeta Lulla kick started the blog with her valuable inputs on the changing tastes of Indian consumer and their aspirations of a beautiful home. This is to take the beauty of the ramp and move it to the comfort of one’s home.
Creative Portico has thus embarked on a mission to make Indian homes fashionable. Some of the bloggers are - Simran Dhaliwal who writes for trendy blogs like Chipsnchutzpah and Simz Corner; Shweta Kaushik, an acclaimed design consultant who has a place in the list of Top 50 IGen young innovators; Monit Khera, designer and product developer from NID, with a specialization in textile design; Prachi Grover whose blog Purplehomes has won the Best Blog category by GoodHomes Magazine India for the GoodHomes Awards 2013 and Lakshmi Nagarajan whose blog ‘Dress your home’ is rated among the 9 best interior design blogs in the country.
About Creative Portico Pvt. Ltd.:
Creative Portico Pvt. Ltd is a leading player in bed & bath soft furnishing industry in India. It markets Portico New York, Stellar Home USA and Westa Home. The range includes Bed sheets, Bed covers, Duvets, Duvet Covers, Towels, Towel Gift sets, Shower Curtains, Soyabean Duvets, Anti-Mite &Anti Bacterial Pillows, Bath Mats, Blankets and more. For more information please visit www.porticoindia.com