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Lullaby Paints Launches First-of-its-Kind 'Safe Paint, Healthy Baby' Campaign
Non-Toxic Paint Being Discounted to Protect Infants in Healthcare Settings
“Parents expect hospitals to be safe havens, but conventional paints can be silently off-gassing risky VOCs up to five years after a wall has been painted,” said Julian Crawford, Founder and CEO of Lullaby Paints. “Our paints are currently the safest on the market and our new hospital program will help ensure baby’s first breath is clean air.”
Conventional paints contain chemicals like known carcinogens and neurotoxicants and studies show exposure to the VOCs in water-based paints can increase a child’s risk for asthma and allergies. Even most paints claiming to be eco-friendly and healthier still contain chemicals of concern. In fact, all third party certifications including the highest levels of certification allow for at least 2 teaspoons (about 50,000 parts per million/ppm)
Typically, health care facilities close-off areas undergoing painting to protect the health of occupants and rely on advanced HVAC systems to improve indoor air quality, but Crawford questions whether it’s enough. He refers to a study conducted in Germany in 2010 which found it could take two to eight weeks to reach safe, pre-renovation VOC levels after applying paint indoors. “The authors stated it would be optimal to wait 60 days before allowing vulnerable populations like infants and children to use recently painted public spaces,” says Crawford. “It’s simply not practical, nor is this warning being heeded; it’s clearly far superior to prevent the pollution in the first place.”
Crawford’s passion for protecting children’s health prompted him to launch Lullaby Paints in 2012, using award-winning formulas that have been lauded for safety and performance for nearly 25 years in the U.K. Through the ‘Safe Paint, Healthy Baby’ program, the company hopes to increase awareness about the issue and make safe paint the status quo. Not only are they planning on developing an array of educational pieces for consumers and professionals, as a testament to their commitment to public health, they are also offering a generous discount to facilities who sign-up for the program.
Hospitals, healthcare facilities, and birthing centers interested in participating in Lullaby Paints’ hospital program and parents interested in recommending a facility can do so at http://lullabypaints.com/
About Lullaby Paints
Lullaby is the world’s leading paint for babies’ nurseries & healthy homes. For over twenty five years, their paints have been praised by people seeking the finest quality and safety. Learn more at lullabypaints.com.
Julian Crawford, CEO
(866) 587 3586
Page Updated Last on: Jan 29, 2014