Aditya Bansal and Praveen Elak, Weartrons, Presenting Run-n-Read at Wearable Computing Conference NY
Building off of the momentum of past successful conferences, Golden Networking takes Wearable Computing Conference 2014 (www.wearable-computing-conference.com) global: New York City, San Francisco, London, Seoul and Munich...
Started in 2013 by experienced hardware specialists and product evangelists Mr. Bansal and Mr. Elak, Weartrons imagines and creates wearable electronics products that aim to make day to day life better. Based in New York, NY, Weartrons is committed to building simple and inexpensive products that anyone can use. As a child, co-founder Mr. Bansal was a constant source of consternation for his parents due to his tendency to dismantle every electronic object in the house. Years later, aided by a PhD from Purdue, he creates wearable electronics to common problems. Not satisfied with a PhD from SUNY Buffalo, Mr. Elak did an Exec MBA from Wharton. Armed with these degrees, he has been walking the line between business and technology with a successful mobile software venture in its exit phase.
Weartrons, creator of wearable electronics products that aim to make day to day life better, launched last year a project on Dragon Innovation's crowdfunding platform. Weartrons' goal was to raise funds to begin production of its small device, Run-n-Read. The Run-n-Read is a device that enables people to read while working out and can be used with most cardiovascular workout machines, such as treadmills, elliptical trainers, stepmills, stairmasters and stationary bikes. It reduces the strain on eyes while reading on a train or bus.
"Run-n-Read is providing an elegant solution for a problem that many people can easily relate to and have assumed that there is no fix for it," said Mr. Elak. "We are launching on Dragon Innovation's platform as we believe that their deep experience and practical knowledge in volume manufacturing of electronic products will help us recognize and address - all of the second-, third-, and fourth- order problems. Those are the things you can't learn elsewhere unless you try and fail, something we cannot afford."
What looks like a smaller version of a zippo lighter with a clip, is actually a stabilizing device that makes it easier to read while your head and/or body is moving. Clipped to your headband or to your shirt, the Run-n-Read uses motion sensors and tiny controllers to sync your head movements with a tablet via Bluetooth. The device tracks the user's head movements and then adjusts the text on the screen in real time so that it bounces around in time to the user's pace. Though a person standing nearby can see the text jumping up and down, the person wearing the device would see the text as perfectly still.
Golden Networking's Wearable Computing Conference 2014, "How Wearable Technologies are Revolutionizing Mobile Wireless Internet, Healthcare and Fashion," will examine wearable technologies' functions, application, the competition and possibilities for economic and personal growth. Wearable Computing Conference 2014 is produced by Golden Networking (http://www.goldennetworking.net), the premier networking community for business and technology executives, entrepreneurs and investors.Panelists, speakers and sponsors are invited to contact Golden Networking by sending an email to information@