How to Find Out If Your Web Content is Original and Why it Matters

ROANOKE, Texas - Jan. 29, 2014 - PRLog -- Building a dental website (http://mdpmconsulting.com/websites/) can be a stressful ordeal for many dentists. After all, your website is the cornerstone of your dental marketing strategy. A website introduces potential patients to your practice and helps your business grow. However, the overall success of your dental website hinges on one important aspect: original content. How do you know if your content is original? Why does it matter?

Ensuring Your Content is Original

At MDPM (http://mdpmconsulting.com), we understand there are only so many ways to describe the advance of tooth decay or explain what a root canal entails. That doesn’t mean you shouldn’t strive for originality and you definitely should not pull copy from other sources. If you have doubts about the originally of your text, especially if another company wrote the copy, there are a number of tools available online. Popular online plagiarism detectors include:

·      SEO Tool’s Plagiarism Checker (http://smallseotools.com/plagiarism-checker/)

·      Grammarly’s Plagiarism Tool (http://www.grammarly.com/plagiarism-checker/)

·      Dupli Checker (http://www.duplichecker.com)

·      Plagiarisma (http://plagiarisma.net)

A quick check with these or any similar free online programs can help verify the authenticity of your dental website copy.

How Original Content Boosts SEO

When you search for a product or service on Google, the search engine employs a number of algorithms to sort through the myriad of options. Google’s algorithms factor in original content. If you use duplicate content or rarely update your dental blog or website, your SEO ranking can fall. To boost SEO and improve your placement on a search engine results page, or SERP, you need to provide original copy. If possible, continually update your content with additional webpages or frequent blog posts. In time, you can reach the top spot in a Google SERP for dentists in your area.

Talk to Your Dental Marketing Experts

Interested in starting a dental website? At MDPM, our web and graphic designers can build a custom-made dental website. We also offer complete dental branding and marketing, from dental practice name creation to logo design, website design, blog and article writing, search engine optimization, and even direct mail. Call MDPM Consulting (https://www.facebook.com/moderndentalmarketing/about) today at 972-781-8861 to learn more.