Magikid Releases ‘Cultural Discovery’ App For Kids

Magikid Nian - Chinese New Year App Available on the App Store.
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SAN FRANCISCO - Jan. 28, 2014 - PRLog -- SAN FRANCISCO, January 27th, 2014 — Just in time for Chinese New Year, award-winning developer Magikid is debuting their newest kids app, Magikid Nian. It is a new exploration of Chinese New Year celebrations, specially designed for young kids.

“We created this app for kids everywhere,” says Magikid CEO Angell Liao. “Kids love discovering new cultures, they love finding new things - that’s why we are releasing this app - to help them understand Chinese culture and what millions of kids their own age are doing right now! No one else is doing that.”

Magikid Nian draws on ancient Chinese traditions and presents them in interactive games for kids. The app is centered around a tilt-controlled game where users frighten off the monster Nian and his cohorts, saving the villagers and their New Year celebrations. Progressing in the game unlocks new tools, more games, and educational content.

The name Magikid Nian comes from an ancient Chinese story about a monster who terrorized villagers right before the new year. The monster was scared of the color red, fire, and loud noises. To this day, people celebrate Chinese New Year by wearing red clothes, lighting lanterns, and setting off firecrackers.

Magikid Nian Quick Facts

Fun tilt game - defeat the monsters and unlock everything.

Animated flashcards and songs.

Record your own New Year story.

Interactive characters, props, and backgrounds.

Easy to use pull-string controls.

Bilingual: available in English and Mandarin Chinese.

Magikid Nian is a mix of Chinese & Western art. “We love learning about different cultures, and believe that kids should be exposed to them from a young age,” says Magikid CEO Angell Liao. “Magikid Nian is a way for us to celebrate Chinese New Year, and by using technology, pass traditions on in a way that has never been done before.”

Magikid is a software developer founded in 2011, with offices in Shanghai and San Francisco. Their apps have been downloaded more than 5 million times. Magikid believes that technology is an integral part of education, and the right apps at the right time can have a huge influence on childhood development. Their previous award-winning apps include Magikid Chinese, Magikid Stage, and Magikid Numbers. Magikid apps have been featured by Apple in the Best New Apps, Kids, and Education categories.

Magikid Nian will be available for iPhone, iPad, and iPod touch on 27/1/2014. Free with a single $1.99 in-app purchase to unlock more levels. It is recommended for kids aged 4-8.

Find more information about this app in our media kit (

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Sean Hurley
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Tags:Kids Apps, Apps, Education, Ipad, Chinese New Year
Industry:Education, Family
Location:San Francisco - California - United States
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