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The Future Looks Bright - CASBAA Philippines in View 2014
“We could not have asked for a better event to kick off the New Year than Philippines in View,” said Christopher Slaughter, CEO, CASBAA. “The potential for growth in the multichannel TV industry is substantial but there is a real need for more detailed information and knowledge in order to take advantage of the opportunities in the country.”
Bringing a wealth of experience to Manila, this year’s line-up of speakers included high-level executives Rodrigo Montinola (COO, SKY Cable), Guido Zaballero (VP, Marketing Head, Cignal TV), Timothy Bautista (SVP & COO, Cable BOSS), Allan Dungao (Chairman, PCTA), Christine Fellowes (MD, Asia Pacific, Universal Networks International)
During the Philippine Market Overview panel, Christine Fellowes highlighted:
Speaking on the future of multichannel TV in the Philippines, Allan Dungao held a positive view: “The market for cable in the provinces (and even in Metro Manila) will grow….partly thanks to the new signal theft law. Illegal subscribers were used to watching cable, and when they cannot get it for free, they will subscribe later on. This is because of the high penalties in the law (50,000 peso fines plus 1 year to 6 months of imprisonment)
Rahul Johri, SVP & GM – South Asia, Head of Revenue – Southeast Asia & Pan Regional Advertising Sales, Discovery Networks Asia Pacific explained the popularity of cable TV for marketers by stating that: “The basic design of cable is to provide you entertainment that you want, at the time you want. In an environment where there is an overdose of content, one of the main jobs programmers do is to act as adept curators so we can get a more engaged audience. What does an advertiser want? An advertiser wants more value. And how does that value get delivered to the advertiser? …By having their message exposed to a more engaged audience.”
But it wasn’t all business during Philippines in View. In addition to providing an essential overview of the Philippines market, 15% of proceeds from the event were also donated to Habitat for Humanity to aid in the rebuilding effort following the devastation wrought by typhoon Haiyan last November.
Philippines in View was generously supported by Presenting Sponsor Tata Communications and Sponsor SES.
For more information about Philippines in View, please visit http://www.casbaa.com/
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Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across geographic markets throughout the Asia-Pacific. CASBAA and its members reach nearly 470 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here (http://www.casbaa.com/
For enquiries, please contact:
Associate Director, PR & Communications, CASBAA
Tel: +852 3929-1712