- Jan. 23, 2014
-- SmartTray International, LLC, an innovation leader and pioneer of proprietary, simple, safe, low cost, tablet device in-flight entertainment (IFE) platforms,announced today that it has retained the public relations services of David Schutzman Marketing (DSM) to help advance the company’s media relations as well as driving executive visibility and market eminence for the firm’s senior leadership. DSM’s founder David Schutzman will work directly with Brian Queenin, President of SmartTray, and Nick Pajic, the company founder.
“We welcome David to SmartTray and we are excited to have attracted such an accomplished public relations and strategic communications executive with strong brand positioning experience,”
commented Queenin. “We’ve had a long-standing relationship dating back to Capgemini and I look forward to leveraging David’s expertise as we take SmartTray’s products to the next level.”
DSM’s hiring comes on the heels of the Federal Aviation Administration’
s (FAA) October ruling that “airlines can safely expand passenger use of Portable Electronic Devices (PEDs) during all phases of flight. DSM’s initial efforts will include promoting the attributes of SmartTray’s three different aircraft tray designs - each supporting the use of PEDs, while providing safe, gate-to-gate storage and use of travelers’ own tablet devices and/or those provided by an airline.
SmartTray International, LLC, (http://www.thesmarttray.com/index.html
) is an innovation leader and pioneer of proprietary, simple, safe, low cost, tablet device in-flight entertainment (IFE) platforms that embrace proven, user friendly, cutting edge technologies designed to greatly enhance travelers’ experience and make the cabin safer for passengers and inflight crews. SmartTray products turn decades old food tray designs into modern, cutting edge technology tablet device IFE platforms that can be installed in minutes per passenger seat at a fraction of the traditional seat embedded IFE systems costs. SmartTray is privately owned. For more information, please visit www.thesmarttray.com
About David Schutzman Marketing:
For more than 20 years, Schutzman has served in senior marketing and public relations roles at Ernst & Young Consulting, Capgemini, Deloitte and Archstone Consulting. Today, as president of David Schutzman Marketing, a firm he founded in 2009, Schutzman’s leadership and deep market insight across a variety of industry sectors has benefited dozens of small and large consultancies and technology start-ups. His expertise includes helping companies with disruptive technology-related product introductions in the areas of big data and analytics, mobile commerce, digital strategy, video and cloud computing. For more information, please visit davidschutzmanmarketing.com