Mazola’s healthy mayonnaise products now in a completely new packaging
New look in line with customer research and requirements....
By: Landmark PR & Events
New look in line with customer research and requirements
Mazola, one of the leading names in the regional food industry, today announced that their exclusive ranges of mayonnaise products are now
re-launched with an all-new pack and label design. All the Mazola mayonnaise products only contain pure Mazola corn oil, one of the healthiest oils available and provides a healthy balance of dietary fats that are important for health and well-being and offer a rich, creamy taste.
The revamped look and feel of Mazola Mayonnaise products which won the 2013 Product of the Year award across the Gulf earlier this year is expected to further build on its market leadership. The products include the Lite Mayonnaise, Chili mayonnaise, Mayo-Chup, Garlic mayonnaise and Lemon mayonnaise, in a handy 340ml squeezable pack.
The Mayonnaise products, with revitalized, fresh labels, are part of the company’s strategy to offer Mayonnaise products that looks and tastes great. The label upgrade is in line with customer feedback, undertaken as part of a stringent consumer-research exercise. The consumer research, which spanned two years, was conducted in KSA on Mayonnaise usage and attitude preferences, which went a long way in understanding the needs of Mayo consumers as well as the positive opinions on the new labels.
Mazola Lite Mayo contains 30% less fat compared to regular Mayonnaise, and comes in line with the customer need for a healthy option. Like all the Mazola Mayonnaise the Lite version comprises of pure Mazola corn oil and whole eggs with Mazola Lite Mayo having the benefit of the same great Mazola Mayonnaise taste but with less fat.
It is not surprising that Mazola Chili Mayonnaise is the fastest selling flavour across the MENA region, appealing to adults with its tangy chili flavour which is too hard to resist. Similarly, the Mayo-Chup offers a unique taste that is a mix of Mayonnaise and Ketchup, liked by children for their own food trends.
Garlic mayonnaise encompasses real garlic paste rather than purely essences often used by other brands. This not only allows for the authentic Middle East taste but also provides a host of health benefits to consumers. For those consumers who love a pinch of lemon in their BBQ or fish dishes, Mazola has developed a Mazola Mayo Lemon – which appeals to both the young and the old alike.
Mr. Simon Gottfried, General Manager of Basateen Foods Saudi Arabia – the brand owners of Mazola products in the region, said: “Mazola Mayonnaise has already shown significant growth in the Gulf markets and we believe with the new design label featuring a fresh, new look with greater on shelf standout, we will see an increased off take by our existing and new consumers.”