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Schedugram: the Aussie startup that finally makes it easy for brands to use Instagram
Schedugram is a new service allowing brands to upload, schedule and manage multiple Instagram accounts. With around 32 million Instagram users and the fastest growth of any app, Instagram is now a viable option for brands.
“Instagram is now a massive platform for consumers, and brands are now starting to use it to engage with stakeholders in unique ways,” explains founder Hugh Stephens. “But currently their efforts are hampered by an inability to easily manage multiple accounts and plan content throughout the week.”
With Nielsen announcing that Instagram had a 66% year-on-year growth to around 32 million active users in 2013, Instagram is now a service that has become a core part of the connected consumer’s online activities.
Schedugram uses physical, real-world devices running the official Instagram app to provide its service, rather than a third-party API. “Instagram doesn’t allow media uploads via their API, stating that they want users to use the official Instagram app,” Stephens elaborates. “However, our solution allows brands and agencies to be compliant with this requirement while providing them with a platform to manage accounts in a practical way.”
“Schedugram is the first service we can identify that offers a solution compliant with this requirement, and it’s something that brands have been crying out for since Instagram first became popular,” Stephens continues. “Many brands currently have to use one device per account, or spend significant amounts of time logging in and out of the app to post images that they’ve emailed to themselves. It’s simply not practical for a social media manager with other platforms to worry about.”
Schedugram was officially launched to the public today after a beta period and offers the service as a subscription starting at $13 per month.
Schedugram was created by social media consultants Dialogue Consulting, who decided to develop the service as a stopgap until Instagram announces a better solution. “Schedugram will no doubt become obsolete when Instagram becomes more friendly to brands, likely when they release their Instagram Ads product. However in the meantime, we wanted to produce something to reduce wasted time and improve workflow,” concludes Stephens.
More information about the service can be found at http://schedugr.am .
Demonstration accounts can be provided to interested media parties.