Korean Mobile Analytic Company 5Rocks Receive Investment by Japan's Adways Inc

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Mobile Tracking
Mobile Analysis


Seoul - Seoul - Korea, South


SEOUL, South Korea - Jan. 20, 2014 - PRLog -- Seoul, South Korea, January 13th, 2014 - 5Rocks announced their investment agreement with the Japanese advertisement company, Adways Inc., earlier this week. Adways has invested in 5Rocks in the interest of combining the two companies’ skill sets to create a new partnership with their combined strengths, specifically for 5Rocks' mobile tracking solution and Adways' performance analytics solution.

5Rocks is a Korean mobile application analytics company that has been thoroughly respected for its quality by many in the industry.  One of the key features of 5Rocks services is the ability to separate the users and subjects according to the nature of the application and receive real-time data analysis.  Adways services specialize in gathering and analyzing advertisement data, such as the pathway of exposure, return on advertising spent (ROAS), and life time value (LTV).

According to Chang-su Lee, CEO of 5Rocks, “Ever since data-driven marketing has become important in the industry, the need for a precise analysis of the user trend has increased tremendously.  The combined skills of 5Rocks and Adways will contribute greatly to this need.”

Furthermore, Adways’ Haruhisa Okamura added, “Adways has gained much experience and knowledge in the past 13 years by heading many online mobile advertisements.  Adways plans to hold nothing back in creating a new product along with 5Rocks in order to bring effective marketing plans to mobile application developers.”

About Adways
Adways has been the leading valwy force in the PC and mobile advertisement field since its ‘Adways Network’ service that started early 2001. Now, with over 1,000 employees in their four different offices Adways currently operates four different services in 11 different countries: mobile advertisement service, internet advertisement, smartphone advertisement service, and smartphone application development.

About 5Rocks

Founded in September of 2010, 5Rocks is the premier mobile game analysis company for Korea and Japan. Its top product, '5Rocks' analytics tool, can be used simultaneously for both data analysis necessary in mobile game management and for live game operations. Its Business Intelligence tools service some of the biggest mobile game companies in Japan and Korea such as gumi Inc, Pokelabo Inc, KLab Global, SundayToz, Gamevil, and Link Tomorrow. The team's latest venture will bring them to North America and the European region as they expand their business to the west.

If you'd like more information about 5Rocks please contact Executive PR Director Meena Lee at kkonal@5rocks.io
Tags:5Rocks, Adways, Mobile Tracking, Mobile Analysis, Advertisement
Industry:Advertising, Technology
Location:Seoul - Seoul - Korea, South
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