Tricoci University launches innovative new hair extension course and supports Chicago's first Drybar

OAK BROOK, Ill. - Jan. 20, 2014 - PRLog -- Tricoci University of Beauty Culture (TUBC), the Midwest’s premier beauty school with ten campuses in Illinois and Indiana, continues its role as innovator among beauty schools by offering a new elective course on hair extensions - an advanced skill not typically offered by beauty schools - and supporting the Chicago market entry of Drybar, which helped launch the super-hot “blow out bar” trend.

“Following Mario’s original vision, Tricoci University of Beauty Culture has always brought innovation to beauty education and stayed on top of industry trends,” said Brian Weed, CEO of Tricoci University of Beauty Culture.  “The demand for hair extension services continues its rapid growth, but teaching extensions to students is difficult.  By offering this new elective course, we allow interested students the option for advanced skills that will make them even more salon-ready at graduation.  Blowouts are another rapidly growing service in the industry, and we were honored that Drybar, which essentially invented the trend in Los Angeles, contacted us for support as they were opening their first Midwest store in Chicago.  In addition to providing facilities for their training, they also have hired a number of our graduates.  We know both Drybar and our TUBC grads will be successful, and wish them the very best!”

Hair Extension Courses

TUBC’s hair extension elective course is offered periodically during the year at all campus locations.  Classes include instruction on the various types of extensions and application processes such as tape and fusion bonding, as well as styling tips and tricks.  Theclasses answer common questions about hair extensions including durability, application processes and how to style extensions after they are applied in someone’s hair.

Supporting Drybar Chicago

The leader of the blow dry bar concept - Drybar - entered the Chicago market and opened on December 13th in Lincoln Park.  TUBC opened its campus to allow Drybar to train its staff, and also helped to place some of its recent graduates at the store.  Erica Valentin of Chicago, Illlinois, is one of these fortunate alumni.  She graduated TUBC in March of 2011, took on several internships to further perfect her skills, and was recently hired full time at Drybar Chicago.  Valentin is also simultaneously training for a shop manager position.  “Having gone to TUBC helped me get this job over other stylists because not only does TUBC train us on various beauty skills and techniques, but they also serve as our business mentors, helping us prepare for the working world after graduation,” said Valentine.  “Many young people are not taught how to run their own business, or how to think like a business professional, and I value the entrepreneurial spirit TUBC instilled in me.”

As for blowouts, Valentin says that some of her favorite tips are that less is more, “too much product is the number one enemy of a good blowout,” she says.  “And, many people make the mistake of blow drying hair towards the face when hair should be twirled back, away from the face, for the best result.”

Appointments can be made with Valentin, or other blow dry stylists, now at or by calling 312-288-3087.

For more information on how TUBC is redefining beauty education, and for information on enrollment opportunities, visit  To learn more about the various campuses near you, visit

About Tricoci University of Beauty Culture

Tricoci University of Beauty Culture (TUBC) is the premier beauty education provider that is redefining the industry and producing salon-ready graduates prepared for successful careers. Founded by international beauty industry leader Mario Tricoci in 2004, TUBC is developing a new type of professional for the beauty industry by using innovative teaching methods and facilities for students seeking to become successful cosmetologists, estheticians, and beauty school teachers. Each campus offers Federal Financial Aid and TUBC Institutional Scholarships to all students that qualify. There are ten campuses open in Illinois and Indiana today, and the company expects to aggressively add campuses in the future. For more information, please visit or connect with us at or (

Note to journalists

For further information and images of Tricoci University of Beauty Culture, please contact Stephanie Reed on or call 773-880-1012.
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Tags:Beauty, Cosmetology, Hair, Beauty School, Tricoci
Industry:Beauty, Education
Location:Oak Brook - Illinois - United States
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