What’s So Great About a Dental Blog?

ROANOKE, Texas - Jan. 20, 2014 - PRLog -- Most people understand the importance of a dental website (http://mdpmconsulting.com). Your website allows patients to find relevant information about your services, practice, and contact information. A dental website is an integral part of every dental marketing strategy. What about a dental blog (http://mdpmconsulting.com/blogs/)? What started essentially as an online journal has morphed into a marketing keystone. A dental blog allows you to reach new patients by improving search engine optimization, or SEO.

Engaging Potential Patients

What can a dentist do with a blog? Each blog post, ideally, stands between 350 and 500 words, with relevant links, organic keyword placement, and media to make the page visually appealing. However, your blog should also focus on original content that will catch a reader’s eye. The dental blog will provide a place to discuss dental treatment, identifying dental health issues, and even updating patients on changes in the office. By providing links to your webpage, along with studies and statistics from trustworthy websites, you can help cement your reputation as a dental expert, allowing potential patients to feel comfortable seeking you for their dental care needs.

Boosting SEO

How often do you use Google to look for a restaurant or a product? Like most people, for you Google quickly replaced the phone book or even most rival search engines. With SEO, you can make your website and dental blog more appealing to Google. To sort through the millions of options of each search, Google uses algorithms that look for specific qualities, namely original, frequently updated content with relevant organic keyword placement. A blog provides an outlet for improved SEO, as Google indexes blogs as news, ranking them higher. Maintaining a regular blog can help your dental marketing strategy succeed and enable you to reach new patients. If you would like more information on starting a dental blog, contact Modern Dental Practice Marketing today.

ABOUT MDPM CONSULTING:

Interested in creating a responsive dental website, or improving SEO with a dental blog or social media presence? Then speak with the dental marketing experts at MDPM Consulting today. Call us at (972) 781-8861 or email info@moderndentalmarketing.com.