Jan. 16, 2014
-- Dubai, UAE – 16 January, 2014 – Middle Eastern women can now say goodbye to premature greying of hair thanks to Vatika Henna Hair Colours. The popular hair colouring range is formulated with henna extracts, a traditional herb preferred by Arab women for conditioning and colouring hair and fortified with other revitalizing ingredients to make hair soft and radiant. Apart from producing natural coloured hair, henna also promotes hair growth, controls dandruff and acts as a gentle conditioner.
Vatika Henna Hair Colours is available in four variants – Natural Black, Natural Brown, Dark Brown and Burgundy – to suit the varying preferences of the women in the region. It comes in convenient powder form that is simply mixed with water for instant application with effects visible after just 30 minutes. Dabur’s ammonia-free Henna Hair Colours provides 100 per cent grey coverage with gentle conditioning without damaging them unlike chemical-based hair colouring applications. Launched recently, Vatika Henna Hair Colours is available in all leading stores with an introductory offer of a free applicator brush and a pair of gloves with each pack.
Rikka Mehta, Category Head Hair colours, Dabur International, said: “The use of chemical-based products, the application of heat styling treatments, lifestyle changes and the cumulative effect of pollution have resulted in the greying of hair for Arab women, even at a very young age. The chemicals in hair colourings aggravate the problem, resulting in dry, rough and tangled hair with split ends. With Vatika Henna Hair Colours, available in four shades, the women of the Middle East can get natural colour and sheen without altering their hair structure. Prepared with henna extracts and reinforced with other active ingredients, Vatika Henna Hair Colour does not contain ammonia and offers complete coverage for grey hair while naturally conditioning and nourishing them.”