ASTRI’s debut at CES brings global attention to Hong Kong technologies
In its first time participation in CES, ASTRI showcased 14 home-grown innovative technologies in the event from 7 to 10 January 2014, drawing a lot of attention of global buyers.
According to ASTRI’s Chief Executive Officer Dr Cheung Nim-kwan, the technologies developed by the R&D centre of Hong Kong caught much attention of global buyers at CES 2014. He said, “Our booth housed in the Hong Kong Pavilion presented by the Hong Kong Trade Development Council was visited by an estimate of 10,000 CES attendees in total, resulting in about 440 enquiries and 4 media interviews on the spot. Close to 40 business meetings with more than 85 potential customers were engaged, giving rise to many follow-up activities for business deals after the event.”
This is the first time participation of ASTRI in the Show. Altogether 14 ASTRI technologies which are readily available for commercialization were demonstrated during the four-day event.
ASTRI was not only promoting its technologies at CES 2014, but also supporting its Small-and-Medium-
Mr Alan Kan, Managing Director of Clever Motion Technology, said, “Embedded with ASTRI’s technologies, BoBo, an innovation that exemplifies the technical capabilities of Hong Kong, was well received by technologists, buyers and the media alike at CES 2014. I think technology based companies in Hong Kong in search of ways to reduce development cost and shorten the time to market will find it beneficial to explore ASTRI’s technology offerings.”
BoBo Nano PC was one of the highlights in today’s demonstration. Powered by Android Graphics Processing Unit (GPU) technology, BoBo is known to be the world’s first multi-window Android nano PC. Riding on the open source Android operating system, it provides PC users with versatile choices of apps. The nano PC also comes with WiFi hotspot, and supports simultaneous output for both VGA and HDMI display. Furthermore, users can push digital contents and documents from smart phones and tablets to LCD monitor and large TV screen concurrently.
The other three advanced technical innovations demonstrated at the briefing were Solar Street Light Management System, HD to 4K Super Resolution Conversion Platform and Portable Interactive Surface.
ASTRI’s Solar Street Light Management System is an application of the Institute’s Internet-of-
ASTRI has also developed an HD to 4K Super Resolution Conversion Platform based on its Visually Enhanced Ultra Hi-Definition Technology. By using innovative algorithm to analyze video contents, the platform converts HD input to close to 4K quality output. It also removes jaggy and halo artifacts, and brings out details optimal for visual experience.
ASTRI’s Portable Interactive Surface uses innovative depth detection technology and optical sensors to allow users to perform interactive touch operation directly on the projection surface. It can instantly turn an ordinary flat surface into an interactive surface with multi-touch function, and can be used to project contents from PC, smartphone, tablet or its own in-built Android system. With ASTRI’s short-throw projection engine, the image can be projected to an area as large as 20" without compromising the system’s portability and high image quality.
Dr Cheung expected to see more novel products embedded with ASTRI technology capturing the spotlight in the international marketplace in the years ahead. “Working in collaboration with the SAR Government and industry partners, ASTRI will deliver more world-class innovations that would put Hong Kong on the map,” Dr Cheung said.
CES has been regarded by the industries as the most important exhibition of innovations for consumer electronics in the world. It poses an excellent trade opportunity between buyers and sellers of electronic products. This year’s CES was held from 7 to 10 January in 2014.
HK Applied Science & Technology Research Institute