Attero organizes E-waste Collection Drive in Delhi and NOIDA

NEW DELHI - Jan. 13, 2014 - PRLog -- Noida, January 13, 2014:Attero, India’s largest electronic asset management company in an effort to address the ever growing e-waste problem organized an e-waste collection drive in the Delhi-NCR region, in December.  The e-waste collection drive which was held in the first week of December was organized at various societies including Vasant Apartment, Usma Urja Apartment (Sector 62, Noida), Swarnim Vihar, Green View Apartment, and Vivek Vihar (Sector 82, Noida). In Delhi too, the collection drive was conducted in the Arya Nagar Apartments, Sita Ram Apartment, Bharat Apartment, Himvarsha Apartment, Balco Market area in IP Extension and several other housing societies. An overwhelming number of people participated in the collection drive with a lot of zeal and enthusiasm.

This unique initiative to keep cities free from the menace E-waste is a part of the ‘Clean-e-India’ campaign, a joint effort by Attero and the International Finance Corporation to curb unregulated and improper disposal of old electronics. Since there has been a massive increase in the usage of electronic consumer durables in India the problem of disposing off old unwanted gadgets and appliances has become a grave concern for the general masses as well as for the environment.

The objective of this collection drive was to educate urban consumers about the threats posed by improper disposal of e-waste to human beings and the environment at large. Great emphasis was also laid on the hazards that e-waste causes if not recycled properly in an environmentally safe and responsible manner.

The E-waste Collection Drives are essentially organized by Attero to reach out to the people at ground level and offer them eco-friendly solutions for disposing their old electronics. Due to the rapid growth in technology, higher obsolescence rates of electronics, the likelihood of exhaustion of non-renewable precious metals over the next 30-40 years, and the environmental threats posed by electronic waste, there is a dire need for recycling electronic waste, which was emphasized at these e-waste collection events. The e-waste collected in Attero’s E-waste Collection Boxes during these events is transported to Attero’s state-of-the-art recycling facility for eco-friendly disposal. Attero has also established a pan-India reverse logistics network for efficient collection of E-waste and covers 25 states with bulk collection facilities from over 500 cities across the country.

The Clean E-India Initiative is a joint partnership between Attero and the International Finance Corporation (IFC), a World Bank entity. The Clean E-India Initiative aims to raise awareness about E-waste and establish an effective take back model for e-waste collection, by bringing together and working with all stakeholders involved in the electronics supply chain. As more and more consumers participate in these e-waste collection events, it will bring in huge network benefits as each new consumer joining the network brings incremental value to all other consumers who are part of the network because more OEMs join in. Attero has already tied up with over 21 of the top OEMs including Samsung, Wipro, HCL and Voltas to ensure environment-friendly e-waste management.