Diet 'Frenemies' - The Fight Back Starts Here

Jan. 13, 2014 - PRLog -- LONDON JANUARY 10, 2014 - According to a YouGov* market research survey commissioned by leading online food diary system Nutracheck.co.uk, 43% of people polled in the UK believed that their friends would actively attempt to sabotage their efforts to lose weight – resulting in 22% actively resorting to keeping their diet a secret and a further 59% only telling a few select people to avoid any unwanted diet attention.

Common ‘frenemy’ diet sabotage techniques experienced by those polled included – claiming the dieter was ‘being boring’; suggesting that diets just don’t work and that ‘you’ll just put the weight back on after’; making out that the dieter is not overweight at all; claiming the dieter looks better ‘a bit chunky’; tempting the dieter with favourite snacks and treats and eating these deliberately in front of the dieter and piling pressure on in social sessions such as at the pub - ‘go on, one pint won’t do any harm’.

What’s perhaps even more surprising is the biggest culprits when it comes to diet sabotage, are men – with 39% of men versus 20% of women believing their friends would let them down**– so, so much for lads sticking together.

To help those on a diet wishing to keep the lethal sabotage of their friends at bay, without alienating them, nutrition expert for Nutracheck.co.uk Janet Aylott recommends 5 top tactics to succeed on your diet despite you’re the spoiling tactics of your pals.

According to Janet, “It’s all very well having a diet strategy to pick the right sort of food, but it’s important to manage your lifestyle so that you don’t fall foul of your ‘frenemies’ to ensure your diet success.”

TIP 1. COUNT DON’T CUT

By calorie counting and not cutting out foods, its less obvious to your friends that you are on a diet – if they are oblivious they can’t be tempted to derail you from your weight loss objectives.

TIP 2. THE SNEAKY SWITCH

When out with your friends have a drink and enjoy yourself, just swap your usual glass of wine for a spritzer or spirit with a diet mixer. Alternate between soft drink and alcohol. OR go teetotal (Dry January) to save calories and offer to be designated driver – they’ll love you!

TIP 3. BEAT THE SNACK TRAP

Your friend wafts the tempting bowl of crisps under your nose and piles the pressure on – what do you do?  Two options. Don't ban it, plan it. With a  sneaky calorie check on the handy Nutracheck App (on iPhone or Android) just count it into your allowance. Or eat and enjoy! Just track it in your food diary and cut back later.

TIP 4. COME DINE WITH ME

Invite your pals around to yours where you can stay in control of the menu and the calories. (For some classic recipes with a healthier twist, see www.nutracheck.co.uk)

TIP 5. SECRET IS OFF SETTING!

Meeting your friends for a coffee – have an indulgent coffee with the extras but skip the cake. Or go for a no frills drink and have the cake. One or the other, not both!

Nutracheck members can take advantage of a new dedicated eating out guide where you research the calorie content of well known coffee shop and restaurant chain menus. This allows you the opportunity to plan your treat or  meal out and not have to worry about your friends or the calories!

If all else fails – get an 'active' social life. Instead of the pub, persuade your mates to spend the evening doing something that burns calories – latest trends include tabata, zumba, ballet and pole dancing

Nutracheck.co.uk is the UK’s most comprehensive, calorie counting, and multi-award winning online weight loss system. Membership includes a food database of over 140,000 products complete with pictures; a barcode scanning app (iPhone, iPad and Android), virtual weigh-in facility, and support of a dynamic onlinecommunity.

ENDS

For more information please contact

Rae@brandnation.co.uk

Jayne@brandnation.co.uk

0207 9407170

Brandnation

ABOUT NUTRACHECK

Nutracheck.co.uk (created by NutraTech Ltd) is an innovative, fully featured, multi-award winning online weight loss system that boasts the UK’s widest
food nutrition database (with over 140,000 products) as well as the UK’s top grossing diet app with online calorie counter and food diary in Apple’s App Store. Nutracheck has been developed and perfected over several years and is based on the tried and trusted food diary approach to weight loss and weight maintenance.

Nutracheck is accessed via subscription based membership which gives full access to a unique and extensive set of digital weight loss ‘tools’ including: food database containing over 140,000 UK products; barcode scanning apps; an extensive digital recipes, eating guides and members forums. The system is also backed and supported by a team of top nutrition, fitness and medical advisors who are on hand to provide expert insight and guidance.

* Survey undertaken by YouGov on behalf of Nutracheck. 2,000 UK men and women over 18 polled.

** Survey undertaken by Nak’d Wholefoods