Caravanners keen on mobile access to offers and content

SOUTHEND, U.K. - Jan. 13, 2014 - PRLog -- Research* from brokers Cover4Caravans has revealed that nearly two thirds (64%) of their customers would use a caravan mobile app, with the remainder saying they would consider it.

The study of the caravan insurance specialist’s customers also asked what would be useful on a mobile caravan insurance application, with:

 access to special offers being the most popular request, at 82%;

·         articles and information (55%);

·         tools (9%) such as towing weights, weather warnings, a spirit level and campsite listings.

64% of those questioned say they use a Google Play Android, with the remainder using the App Store (36%).

Richard Burgess, Director at Cover4Caravans (http://www.cover4caravans.co.uk), says: “With a growing amount of coverage around online mobile devices and the way people are now accessing the internet, we decided to carry out some research on our customer base.

“We found that while mobile access was very popular and useful, it seems that people needed to be incentivised to use it.  That said, we do also see that more useful information for caravanners on the road could be valuable.”

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*SurveyMonkey study, December 2013