Caravanners keen on mobile access to offers and content
The study of the caravan insurance specialist’s customers also asked what would be useful on a mobile caravan insurance application, with:
access to special offers being the most popular request, at 82%;
· articles and information (55%);
· tools (9%) such as towing weights, weather warnings, a spirit level and campsite listings.
64% of those questioned say they use a Google Play Android, with the remainder using the App Store (36%).
Richard Burgess, Director at Cover4Caravans (http://www.cover4caravans.co.uk (http://www.cover4caravans.co.uk))
“We found that while mobile access was very popular and useful, it seems that people needed to be incentivised to use it. That said, we do also see that more useful information for caravanners on the road could be valuable.”
*SurveyMonkey study, December 2013