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Reevoo welcomes US court ruling on Bazaarvoice’s anti-competitive acquisition of PowerReviews
Reevoo, a global company headquartered in the UK, offers ratings and reviews services built on a foundation of trust, and successfully competes with Austin based Bazaarvoice in international markets.
The market for consumer feedback is growing rapidly with many players in the market worldwide. The forthcoming remedies from the antitrust authority will aim to address the barriers that have prevented free and fair competition, allowing all rating and review platform providers to offer brands and retailers the broad choice they deserve.
The US Department of Justice said the $168.2 million transaction ‘substantially lessened competition’
“As shown during trial, Bazaarvoice executives clearly intended to eliminate competition by acquiring PowerReviews,”
Reevoo supportss any decision by the Department of Justice, which creates a fair and open marketplace in the US. “A single dominant player in the US market is not in the best interest of anyone,” said Reevoo Chief Executive Officer Jonathan Callcut.
“Reevoo is a well-established ratings and reviews company servicing Enterprise businesses globally and welcomes the renewed push for fair competition. We are following this case with much interest and whole heartedly support any initiatives allowing brands and retailers greater choice,” Callcut said.
A remedies hearing is scheduled for January 22.