How Video Marketing Helps For Online Businesses

MARKHAM, Ontario - Jan. 10, 2014 - PRLog -- There are many ways for a company to promote themselves. They can use traditional paper marketing, social media marketing, or search engine rankings with a good website design. Corporate video production is one of the most effective video marketing techniques.

The total number of online consumers doubles each year. This means that online video views will quadruple in this time frame. Video usage is growing because people love it, and video is turning into a viable marketing channel.

Videos enable businesses to create and share quality content with their audiences in a way while text cannot. It also makes people feel connected to company by permitting them to see a face behind the name. People enjoy videos because they may not have the time or patience to read through lengthy product or service descriptions.

Video will rank in both Google and YouTube so you need to check both before you decide how much competition there is and therefore how much effort you'll need to put into promoting the video to get a decent return.

Video marketing allows businesses to be original with what they have to say. There is no need to film someone simply talking into a camera. A product can be demonstrated, a narrated slideshow presentation can be created, or customer testimonials can be compiled into a movie montage.

Making and publishing commercial enterprise videos does not always directly brings money. However, video marketing is a tactic businesses use to improve customer engagement, click-through, and traffic. For example, including videos in emails can increase open rates by five percent and click-through rates nearly 100 percent of the time.

Videos will help to increase search traffic. Major search engines have begun ranking videos in their results page. Videos have a 50 times better chance of ranking within the first page of major search engines with their corresponding keywords. Videos also help to increase traffic for businesses. Using video marketing, there is a higher chance of a video going viral.

People love watching videos. Ever since the emergence of TV, people have migrated far from the print media and embraced multimedia for entertainment as well as education. They find it more entertaining to watch a video rather than reading a book or a magazine. The amount of hours a person spends on average every day before the tube goes to prove how people love watching videos.

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