SEG Promotions Highlights Improving Industry Trends

ATLANTA - Jan. 8, 2014 - PRLog -- The company always strives to deliver superior results and thus has been studying trends in the industry to help model their campaigns around consumer data and research to generate more significant results in the run up to the holiday season.

Showcase Events Group is already forecasting a strong start to 2014, with the prospects looking strong based on 2013 trends. Per capita income in the US is high, and consumers are now more prepared than ever to spend for the goods they desire.

A spokesperson from SEG Promotions said that the trends were pointing to continued growth in 2014 and further commented, “We have noticed a growing interest in our campaigns, and we feel this most acutely during our in-person promotions, with an ever-increasing number of consumers approaching us for more information about the products we promote. We represent some of the most exciting brands in the home cleaning, electronics, automotive care and gourmet foods markets, so it comes as no surprise to us that consumers are now spending much more across different sectors. This is good news for the brands we champion, and indicates that the coming twelve months could be even more fruitful. We expect these markets to grow, and we can’t wait to see the forecast become reality.”

The company uses on-site promotional campaigns to interact directly with consumers, and anticipates that the holiday season could be extremely busy. Consumers need more help finding the right gifts for their friends and family, and through effective in-person promotions, SEG Promotions are driving better results for some of the most recognizable brands in these markets.

The company urged brands to remember that online retailing is only a small part of the market. Consumers are shopping through a wide range of channels in the run up to the holiday season, and have a particular preference for going to physical retail environments, looking for a more personal approach to the shopping experience. Multi-channel buying will be a hallmark of 2014 as it has been this year, and this trend is goods news for the clients SEG Promotions manages.

SEG Promotions Identifies Increasing Consumer Confidence

SEG Promotions has identified growing spending across key markets, which is supported by statistics from the Deloitte Annual Holiday Survey for 2013. Consumer confidence is strongly up throughout the year, and brands can expect to see solid results throughout this season. Gift and festive spending is looking highly robust, and the data suggests a 12% rise in consumer spending in holiday sales as compared to 2012.

“We are constantly in communication with customers, and they are coming across as being more flexible on their budgets than in the past. We see this as a particularly good sign, but we still strive to help each and every one of them find the best value for their gift buying. We help consumers find the best options from the brands we represent, as this instills that the brand truly cares for them beyond a sale,” said a member of SEG Promotions management.

The report highlighted a growing interest in local brands, and demonstrated a willingness from shoppers to endorse products they can connect with. SEG Promotions represents some of the leading US brands, from both emerging and established companies, to provide innovative, tailored solutions to consumer needs.

Due to the nature of the introductory product incentives and promotions the company is able to offer to consumers, the team is in a better position to deliver results for brands. With inviting offers and talented brand representatives, SEG Promotions can capture the public’s attention more directly and foster stronger brand engagement and loyalty.

The Accenture yearly survey of shopping habits suggested that consumers are ready to spend more on holiday gifts this year than in 2012. Some 62% of those surveyed said they would look to get more value for their money, even though they are spending more, while 45% of respondents said they would use price-matching techniques to find the best deals on their purchases.

In response to these developments, a spokesperson for SEG Promotions said, “These trends are great news for us, and for the businesses we represent. Our business model enables us to provide incentives for consumers throughout the year, and our promotional efforts are attracting increasing attention. We project an increasing number of shoppers dropping by our retail kiosks, to find the gifts they need for their friends and family this holiday season.”

One trend that has come to the forefront in 2013 is that consumers are getting into shopping environments much earlier in the run up to the holidays than before. A member of SEG Promotions management team said, “Consumers are getting inspired to shop earlier and earlier, with this year seeing a bump in retail activity at a much earlier stage in the holiday season. People are now buying as early as Black Friday, and we’re projecting an extremely busy holiday period as a result of our early results data.”

About SEG Promotions

SEG Promotions has a reputation for delivering strong results for its clients, through in-person promotions and campaigns in the Dunwoody, GA area. The company services a diverse book of clients, operating across different consumer industries. Working to deliver customized, results-focused campaigns, SEG Promotions improves consumer engagement with brands while building long-term brand loyalty in key market segments. Operating within retail spaces, SEG Promotions reaches consumers in a more direct way, helping to foster a closer engagement with the brands they represent.

Reaching out to consumers in popular retail settings has proven itself to be a highly effective method of direct marketing, allowing customers to feel more confident in the purchases they make while positioning brands in front of the right types of consumers. Expert brand ambassadors communicate directly with consumers to identify their problems and recommend appropriate solutions. This creates a personal rapport with the consumer, helping brands reach more engaged, interested consumers. Through providing the information consumers want to make decisions, SEG Promotions is capable of driving highly effective results for their partners.