Lake Shore Marketing Inc. Projects Growth Trends For 2014

INDIANAPOLIS, IN – Lake Shore Marketing Inc., the leading direct marketing company based in Indianapolis, has enjoyed a strong 2013 to date, and the company is preparing to face the traditionally busy holiday season with exceptional success.
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Lake Shore Marketing
(317) 288-5380


Indianapolis - Indiana - US

INDIANAPOLIS - Jan. 7, 2014 - PRLog -- Not happy to rest on their laurels, the company is looking towards industry trends for the remainder of the year and beyond, as they look to generate even better results from studying consumer behavior and delivering the most effective campaigns for their clients.

How Trends Will Affect Lake Shore Marketing Inc. And Its Partners

Lake Shore Marketing Inc. works closely with their partners to deliver the best possible experiences for the consumers they interact with. With the holiday season already in full swing, the team is reporting increased levels of business, and more compelling results for the customers they also serve. This bodes well for a productive 2014, and consumers are expected to continue with these trends for the foreseeable future.

Lake Shore Marketing Inc. has already noted their excitement about the forthcoming prospects of the New Year. As per capita incomes rise across the world, consumers are proving themselves to be ready to spend on a range of products. In the run up to the holiday season, this is proving to be a driving force behind demand for consumer engagements, with Lake Shore Marketing Inc. already reporting a significant upturn in consumer interest.

A spokesperson for the company said that this was a positive sign for the future. “We have already seen a substantial rise in the buzz surrounding the products we represent. Naturally, the brands we present across markets are some of the most innovative in the United States – so it’s not surprising people are responding so well. But given the increasing interest from consumers across the market, we are already projecting a strong holiday season. This is fantastic news for our business, and for our clients – we can’t wait to continue this growth into 2014.”

Lake Shore Marketing Inc. understands that while the Internet is an increasingly important factor, it is no match for the personal touch. Consumers still prefer to buy in personal settings, and this will remain the most effective way to bring positive outcomes in the months and years to come for the firm’s clients.

Consumer Confidence Helps Lake Shore Marketing Inc. Achieve Better Results

Lake Shore Marketing Inc. has pointed to rising consumer confidence as one of the strongest indicators of their future success. According to a survey by Deloitte, consumer confidence has surged in the US market, with brands expecting to see a strong upturn in demand as a result of these developments. Particularly for consumers looking to buy gifts this holiday season, prospects are looking very vqvrd strong. Growth in this sector is forecasted at 12% on the year, and growing.

“In our line of work, we deal with the shopping public on a daily basis, so we hear their concerns, understand their circumstances, and have a good feel for their current buying habits. It is clear for us to see that consumers are happy with making these types of purchases this season, particularly when they are looking for one-off, or unusual gifts they cannot buy elsewhere,” said Lake Shore Marketing Inc.’s management team.

The same statistics show consumers are more willing than before to support developments in their local economy, with a bias towards locally sourced and produced products across markets. Given the position of Lake Shore Marketing Inc. in working with some of the leading brands in a range of sectors, from food, electronics, personal care and cleaning, this provides an even strong angle for the company to get consumers excited about what local businesses are offering.

The company has another advantage in attracting new customers. Its first time buying incentives allow for engagements that more directly capture the interests of consumers, while playing in to underlying trends in the industry that favor lower cost purchases first time out. According to a survey by analysts Accenture, 62% of consumers surveyed suggested they prefer to buy with incentives, with a further 45% saying they would be actively comparing prices to find the best deal across the products they choose.

In response to these developments, a spokesperson for the company said, “Our clients are taking this news as a serious positive, and we are all personally excited about the potential for development and growth off the back of these consumer trends. Our model works perfectly in line with these preferences, and our in-store locations are already proving busier than ever as a result.”

Another key trend unfolding in the market is the drive among consumers to shop for their holiday gifts earlier in the year. A spokesperson for Lake Shore Marketing Inc.’s management said, “The public is more concerned now about finding the best products and gifts for their loved ones, and we are already seeing consumers shopping from as early as Black Friday. This increase in interest is only going further up in the run up to the holiday season, and we’re already seeing things being much busier this year.”

About Lake Shore Marketing Inc.

Lake Shore Marketing Inc. is a direct marketing company that provides successful consumer campaigns for brands across the automotive care, gourmet food, cleaning products and entertainment industries. Based on driving paramount results for their clients, the company works through their energetic on-site team to deliver strong results for their partner brands, regardless of their market sector. The firm’s team is energetic, enthusiastic and highly motivated, to deliver the most effective presentations for the brands and partners it represents.

Lake Shore Marketing Inc. represents products that are in demand by consumers, and through providing a better quality of engagement on behalf of their partners, their team is capable of generating some fantastic results. The presence of Lake Shore Marketing Inc.’s expert brand ambassadors smoothly facilitates the bridging of their clients with their target audience. By showcasing the exceptional and unique features and benefits of a product, Lake Shore Marketing Inc. is helping reach customers that for their clients, to deliver maximum value.

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