2014 Online Advertising and SEO Trends in the UK Ellesmere Port

WIRRAL, U.K. - Jan. 6, 2014 - PRLog -- Online marketing is booming, and because of the long lasting recession, many companies are left behind in Ellesmere Port. The good news is that there are plenty of opportunities in social media campaigns, list building and customer retention for Wirral businesses looking to invest into marketing. According to the Office of National Statistics, in October 2013, ten percent of all purchases were made online. This also means that companies not currently offering services and products on the internet are losing out.

Cost-Effective Online Advertising

Companies should be focusing on long term engagement with target markets; this includes social media integration, frequent updates and email marketing. Building links is not the right approach; building relationship is. The greater social media engagement is the better impact on the small business' reputation the marketing plan will have. SEO is also greatly affected by social media presence, such as Google Plus and Facebook business accounts. Setting up these services does not cost a great deal and can deliver great results for years to come.

Future Growth of Online Shopping

Online shopping is likely to grow further in the UK. However, many e-commerce sites, especially the ones designed from a template are not SEO-friendly. There is a need for implementing a responsive website design that is user-friendly and is able to get more visitors automatically. When buying products or services, more than 40 percent of customers check out online forums and review sites. A 21^st Century company needs to have professional corporate profiles in relevant directories.

Mobile Site Optimization

Mobile shopping is booming and is likely to grow further in 2014. SEO for traditional traffic is simple, but if the website owner does not optimize its pages to mobile traffic, it can lose a third of visitors. According to Mobify, mobile browsing accounts for a total of 31 percent of site traffic. Getting a professional SEO company to design the mobile version is a cost-effective way of getting more traffic to a site with little or no effort.

Local Search – A Powerful Online Marketing Tool

For local UK businesses, the good news is that adding location to Google Maps and Google places will not only result in better SEO but will help those customers browsing on the go find the business. The pages need to be optimized for search engines and professional keyword research is necessary, however, once a company page has contact details and location, it can gain more trust from popular search engines.

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