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Essentia Water and Runa Partner for "Own the Winter" Promotional Photo Contest
The photo contest asks consumers to share how they live life to the fullest during winter; features grand prize trip to Ecuador and more
To enter, participants must “like” both the Essentia and Runa Facebook pages, complete a simple contest entry form, and upload a photo showing how they live winter to the fullest. The goal of the contest is to have consumers share how they get out and make the most of winter, ignoring the cold and dark to follow their passions and engage their interests. It is not necessary to show Essentia or Runa products in the photo entries. The grand prize winner will be selected by the two brands. Consumers can also engage friends and share photos of how they live winter to the fullest using the hashtag #bettercupoftea.
Each week, a winner will be selected to receive two cases of Essentia Water and four boxes of Runa. From the weekly winners, one grand prize winner will be chosen. Each contest entrant will also receive a printable $1 coupon for each brand redeemable at participating retailers.
“Essentia and Runa both have a commitment to providing health conscious consumers with innovative beverages that support active lifestyles,”
The Own the Winter partnership will also be promoted throughout natural food and grocery stores in key retail markets shared by Essentia and Runa, including the Northeast, Midwest, South, Northern California, Pacific Northwest and Rocky Mountain regions. Consumers can look for in-store coupons at participating Whole Foods Markets, Stop & Shops and Giant stores.
“We are pleased to partner with Essentia on this promotion, and we encourage consumers to beat the winter blues and live life to the fullest this winter and beyond,” said Tyler Gage, Runa’s co-founder and co-CEO. “Drinking Runa made with Essentia results in an electrolyte-
Founded in 2008 by Forbes "30 Under 30" entrepreneurs Tyler Gage and Dan MacCombie, Runa is a Brooklyn-based beverage company that has introduced guayusa (pronounced "gwhy-you-sa")
EssentiaWater, Inc. launched its hydrating alkaline water in 1998. The innovator of the first functional bottled water, today it is the no. 1 selling bottled water brand in the natural channel and the fastest growing top 10 premium bottled water brand in the grocery channel. Headquartered in Bothell, Wash., Essentia’s proprietary process results in an electrolyte-
Kristin Brocoff, Forte Creative Media PR