How Reputation Management Helps Improve SEO

ROANOKE, Texas - Jan. 3, 2014 - PRLog -- Word of mouth is one of the most trusted methods of recommending, or warning, a person about a business or even a dental practice. With online searches replacing phonebooks as our primary form of looking for a service or business, online reviews have become more important than ever. In fact, Google’s newest algorithm update, Hummingbird, incorporates online mentions and reviews in Google’s search results rankings.

Managing Your Online Reputation

Google’s algorithms strive to provide people with relevant and accurate search results. A business or practice with multiple bad reviews, or little to no online presence, will have a difficult time reaching the top spot on a search engine results page. To ensure you experience an SEO boost, always maintain an active social media presence. Reputation management (http://mdpmconsulting.com/patient-reviews-reputation-management/) involves frequent posts and comments on social networking sites. In addition, favorable reviews on any number of popular review sites, such as Yelp!, Google+, Yahoo Local, or Insider Pages, help your reputation management and improve SEO.

Make Leaving Reviews Easy

The biggest obstacle for reputation management is actually getting customers to leave reviews. After all, many sites require setting up a profile, such as Google+ or Yelp. Unfortunately, this means most people won’t go through the hassle unless they have a really bad experience. Even if you have overwhelmingly satisfied clientele, it only takes one bad review to negatively affect your SEO. To help make the process of leaving reviews and testimonials easier, there a number of simple steps you can take, including:

·      A visible “leave a review” icon on your webpage

·      Links to your online profiles

·      Asking patients to leave reviews

Finally, make sure your Facebook, Twitter, or any other social media pages are active. Make posts and comment regularly and respond when current or potential clients post on your wall. Engaging your clients, building a cache of good reviews, and creating social media profile pages will help your business grow, and help you take advantage of Google’s Hummingbird update.

About the Author: Elford Alley is a copywriter at Modern Dental Practice Marketing, an internet marketing firm that caters to dentists and physicians. MDPM offers custom website builds, blogs, copywriting, graphic design, and SEO strategies.