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First Lady of Nollywood Omotola Jalade Ekeinde talks with TIME about Influence,Activism and Africa
Nollywood has garnered approximately 250 million dollars in revenue in 2013 . It is the 3rd largest film industry in the world. Omotola is an iconic figure to the industry and connects with over 2 million fans on Facebook and Twitter daily.
Married with four children, wife, mother, actress and activist Omotola captured the attention of the West when she became one of 2013 Time 100 most influential people in the world honoree. During the gala, she was surprised to find that leading film and television icons like Stephen Spielberg, Daniel Day Lewis and Shonda Rhimes were completely unaware of Nollywood's existence until Omotola was honored.
This year Nollywood has generated major International curiosity and In her own words "I am so excited about the new found global interest in Nollywood, I hope to attract enough interest for the world to come and see what and how Nollywood has been able to sustain itself Independently for 20 years. The phenomenon is indicative of the fact that Africa is a place of many talents and resources. I am humbled by theTIME 100 platform which has enabled me to reach a larger audience. Africa needs to be thought of as a new frontier with infinite business possibilities"
The star who is also a well known activist and philanthropist utilizes her influence judiciously to shed light on problems that plague her continent. She also uses her influence to help facilitate the initiatives she works on with the UN and Amnesty International. So be on the lookout in 2014 for Africa's most powerful entertainer, whose heart may be the only thing bigger than her influence.