WP Bluegrass Group Promotes Sports Mentality For Achieving Entrepreneurial Results

LOUISVILLE, Ky. - Dec. 30, 2013 - PRLog -- WP Bluegrass Group is the leading name in the in-person promotion industry for cosmetics brands, helping them reach out to their consumers in a direct, personal way. The company adopts a self-styled sporting mentality in delivering on commercial objectives, which influences the effectiveness of their team’s performance and the results clients can expect from these campaigns.

As in the world of sports, WP Bluegrass Group says the success of their company is derived from the effectiveness and performance of their team members. Professional athletes across major team sports work together flawlessly as a team to achieve results, and this commonality of purpose is a sentiment shared between the company’s team members. That common aim of winning, and generating the best results for clients, keeps the WP Bluegrass Group focused on performing effectively as a team.

A spokesperson for the management team at WP Bluegrass Group said the connection between sports and business performance was undeniable. “In any team sport, each individual team member needs to put in a performance, but the results only come when they work together as a team. We invest in supporting, training and mentoring every one of our team members so they can deliver the most effective performance for our clients. The career advancement program we have in place takes rookie team members and builds them up to be our MVPs, just as professional sports invest in developing their talent. We also host regular team building events and activities to bring our team closer together. This allows us to make better decisions about our business, and about the campaigns we deliver for our clients.”

The sporting mentality focuses on a hard work and dedication, and these attributes are equally as important for anyone joining the WP Bluegrass Group team. True champions invest their entire body and soul, both in the game itself, but also in the preparation. As a representative from the company added, “Our training and advancement system is designed to reward team members who think like professional athletes and who apply themselves to our business in this way. There is no limit to the success you can achieve in this industry, and there is no telling what opportunities might lay right around the corner. This is why we make sure our team is always on the ball, ready to respond to changing market circumstances or product lineups to ensure they get the most out of their own career and the consumer interactions they hold on the ground. It is this attitude that sets us apart from the competition, and makes our team the true champions of this industry.”

Professional sports teams are valuable role models for those who want to achieve success. Their resourcefulness and resilience can be seen as teams work together to overcome adversity, to hurdle obstacles and to build, even in an indirect way, toward getting the best possible results. Entrepreneurs, like athletes, need to have these skills, to be able to react to changing market circumstances in the knowledge that they have the experience and ability to get the result.

WP Bluegrass Group Follows Trends For 2014

The cosmetics market is constantly changing, as fashions come and go and consumers go through cycles of buying behavior and taste. WP Bluegrass Group represent clients across the cosmetics industry, and as a result keeps on top of the latest trends and emerging developments to affect cosmetics shoppers and brands. One of the biggest trends to emerge over the last twelve months is the aggressive push towards sustainable products. Consumers are even willing to extend their budgets to go for products that fit this bill, searching for the right cosmetics for humane, animal-friendly skincare. The market as a whole is showing annualized growth in excess of 7%, with the United States still the major global market.

This is a positive development for WP Bluegrass Group who is intending to expand further into the US market over 2014. A spokesperson for the company said, “We currently work with several cosmetics brands and partners, and many of them are at the very forefront of the market, changing the way we think about cosmetics products and pursing manufacturing methods that don’t rely on animal testing. As consumers become more discerning about the types of products they are prepared to buy and use, we are keen to point out that the brands we represent already are cruelty-free. We have spotted this trend emerging over the last couple of years and its explosion in 2013 confirms that we remain on the right track to grow substantially in the near future. We’re delighted for what this means for our clients, and also for the consumers, who benefit from healthier, more animal friendly products as a result.”

Consumers are also becoming increasingly concerned about maintaining their skin and set beauty regimes, especially anti-aging products, truly emerged in 2013. By advising and consulting clients directly on their cosmetics needs, WP Bluegrass Group is able to build trust and loyalty with consumers, while representing brands effectively across key demographics.

About WP Bluegrass Group

WP Bluegrass Group is a Louisville-based direct marketing company that delivers in-person promotions for the cosmetics brands they represent. The company works closely with their clients to develop campaigns and strategies that focus on particular demographics, so brands can build consumer loyalty while strengthening their reach across key sectors. The firm works through their team of brand ambassadors, who engage consumers in hands-on product presentations and consultations, to help them find the most suitable cosmetics products for their needs. With the help of unique introductory pricing, along with the experiential nature of the promotional campaigns, WP Bluegrass Group has a reputation for delivering strong results in the consumer setting.

The company is selective about the products they represent, choosing only to work with those brands that have the highest quality of ingredients and ethos. Whatever the product, the team devises a campaign specifically to target and promote it to consumers, using their energy and passion to convey the benefits in a helpful, trust-building way.