Orenda Marketing Outlines Five-Year Goals To Expand And Take On More New Recruits

SANTA ANA, Calif. - Dec. 30, 2013 - PRLog -- Orenda Marketing, the leading in-person promotions company delivering solutions for clients in the home improvement sector, has enjoyed record results in 2013, thanks to the persistent effort of their team in devising optimal campaigns for their client brands. The firm is anticipating 2014 will be bigger still, with expansion plans afoot that will see the company open new offices, reach out to new recruits, and broaden their reach around this market. Their 5-year plan focuses on finding as many new recruits as possible, to fuel their expansion plans and to create many new entrepreneurs to lead the business forward in the years to come.

A spokesperson for the Orenda Marketing management team said the 5-year plan was designed to help the company reach their potential, through expanding their model nationwide. “At Orenda Marketing, we think about the long-term. We know that the future of our business relies on the talent we bring in today, and that’s the sole reason we focus extensively on developing careers and helping individuals to reach their potential. Our career advancement program has been created to teach recruits about the business model, and about how to run effective lead generation campaigns. Each recruit has the chance to progress through the phases of our training program, up to the stage where they can have a valuable leadership contribution to our team and to the success of our clients’ campaigns.”

The company uses a unique strategy of developing direct, person-to-person marketing in order to drive leads for their clients. The personal touch helps brands forge more valuable connections with consumers, which allows the firm to develop and execute highly successful promotional campaigns. With a strategy that centers on providing consumers with the information they need to make the right choice, Orenda Marketing delivers measurable results through driving initial sales and building back-end loyalty to the brands they represent.

A spokesperson for the company’s management team said, “We can only successfully pull-off our in-person approach when the team is firing on all cylinders. We need to find talented new recruits we can train and shape into effective business leader, and we look for the raw qualities needed to succeed in our business in every new applicant we review. In complement to these natural attributes, we provide the support and training necessary to take individuals further, to the benefit of their careers and the business of our clients. It is this approach that has helped us develop our perpetual growth model, which will see us continue to expand year on year for the foreseeable future.”

With the New Year almost here, Orenda Marketing is searching for the next generation of would-be business leaders to join their team, in representing home improvement clients across consumer settings. The company is welcoming applications from new recruits with the raw ability and potential to fit in, and their goal of finding and training as many new entrepreneurs as possible means there are opportunities both now and in the future for career driven individuals.

Orenda Marketing Looks To Industry Trends For Inspiration

As part of their role in devising and executing promotional campaigns in the home improvement industry, Orenda Marketing is regularly on the lookout for changes and trends in the sector. The team stays ahead of the latest developments, to provide their clients with up-to-date, relevant market knowledge for shaping promotional strategy.

As a result, the company was delighted to see significant gains in the size of the overall US home remodeling market, up 14% on performance since 2012 as consumers return to free spending ways with home improvement products and services. This trend began to emerge back in 2009, and has come to fruition over 2013, as growth has picked up the pace. With 2014 just weeks away, the company is expecting these growth trends to continue to spell good news for their business and for their clients.

In response to an increasingly robust housing market, there is now increased demand from all sides for home renovations, with bigger remodeling projects gaining pace as we approach the culmination of the holiday season. A spokesperson for the company’s management team said, “While we are not massively surprised by the findings, which we anticipated successfully in advance, we are happy to report these results to our clients, and to use this data to further shape our promotional and marketing campaigns. More shoppers are now actually coming to us to speak about their needs, and to seek guidance as to the best brands to work with. While demand for the DIY side of the market remains stronger than before, there is a much greater call for professional services, to get the job done quickly and professionally over the holiday season.”

About Orenda Marketing

Orenda Marketing is one of the leading names in in-person lead generation and marketing for home improvement brands, orchestrating highly effective campaigns that improve results for both consumers and businesses. The company aims to develop brand awareness, and to build consumer loyalty with every customer they touch to deliver long-term value for their clients. With the market for home improvement products and services booming, the company is enjoying a period of sustained growth, both in the size and reach of their business.

Much of the team’s value comes from their highly skilled brand ambassadors, who use a combination of a friendly, personal approach and targeted, direct pitches to advise and guide consumers toward the best option for their renovation or remodeling project. Introductory prices allow the company to sway marginal cases, and to encourage consumers to try out new brands to find the results they seek.

Serving businesses and consumers across California, Orenda Marketing has firm plans in place for the next five years, which will see the company hire more new recruits, and progress more motivated individuals through their career advancement and mentorship program. This helps the company develop the leaders for tomorrow, while allowing existing team members to hone their skills ahead of a promotion to a more senior role.