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Leadership Expert Dov Baron: Chip Wilson's Apology - How Not To Do it!
Leadership Expert Dov Baron says it's easier to speak of authentic leadership than actually live it--even though taking responsibility takes no more effort. Baron was responding to Lululemon Athletica founder Chip Wilson's recent so-called apology.
By: Pacific NW Busines Report
Baron, who spent time with Wilson recently, says Wilson was:
1. Poorly prepared for the Bloomberg interview; and
2. Very poorly advised, and subsequently, well off the mark in his apology.
Canada has seen several high-profile political scandals this year, and Baron likened Wilson's non-apology to the similarly outdated approach of denying everything, that prime minister Stephen Harper has taken in response to the scandals attached to his office.
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"I’m sorry, but whoever worked with Chip to prep him did a crappy job! Chip’s apology was not even slightly aimed at the customer, but rather the Lululemon employees. Big mistake!" Baron stated in an article on his website.
Baron's unique approach to teaching the profession of paid speaking, where individuals are paid to deliver keynote speeches to business groups and associations, is regarded as the hardest, yet most rewarding speaker-leadership training in the world: http://asaleadership.com/
When asked why his training is considered so hard, Baron said the difficulty in the speaker-leadership training lies in the requirement for participants to be emotionally transparent and authentic at all times during the program.
"In a world where many business people believe in hiding their true feelings or conducting their business from behind a mask, this aspect of the training is at once the most difficult and the most liberating and empowering" Baron said. In his article, Baron closes with:
"Chip has a genuine love for the (Lululemon) culture and I sincerely appreciate that he apologized to those who suffered the backlash of his comments. However, it was the customers, the people who put money in the cash registers of the Lululemon stores that allows the people who work there to keep their jobs. Those are the people who needed the apology."
Page Updated Last on: Feb 12, 2014