Phoenix-based marketing firm Prisma creates 3D model of football stadium to help win 2016 bid

By: Prisma
 
PHOENIX - Dec. 19, 2013 - PRLog -- PHOENIX, Dec. 19, 2013 – Phoenix marketing firm Prisma helped score a big win for Arizona this week, that came wrapped in a very tiny package. Prisma built a detailed 9 by 11.5 inch 3D replica of the University of Phoenix Stadium, to help the Fiesta Bowl convince commissioners that Arizona should host the 2016 College Football National Championship Game.

The Prisma team only had a little over a week to take the idea from concept to completion, and their efforts paid off. On Monday, the management committee for the College Football Playoff system announced Glendale will host the 2016 game, beating out Jacksonville, Tampa Bay and New Orleans.

Prisma used highly sophisticated print technology to produce the stadium replica in their Phoenix office. The final box slides open to reveal a tiny field, emblazoned with "Arizona 2016" and surrounded by cheering fans. The turf-covered binder containing Arizona's written proposal perfectly fits in the bottom of the stadium.

Fiesta Bowl Executive Director Robert Shelton showed off the model at a press conference Monday, praising its role in winning the championship bid.

"It's an honor for Prisma to play such an important role in Arizona's big win," said company President Simon Beltran. "We are a Phoenix-based company with a passion for sports, and hosting a National Championship in our hometown will be a boon for the local economy."

Prisma is a proud partner of the Phoenix Suns, the Arizona Diamondbacks, the Phoenix Coyotes and Phoenix International Raceway. Most recently, the company was chosen as the official print partner of the Arizona Cardinals.

About Prisma

Founded in 1980, Prisma, headquartered in Phoenix, Ariz. is a full-service marketing solutions provider with an emphasis on commercial printing, specializing in online marketing supply chains. Prisma’s more than 170 employees work in a state-of-the-art 145,000-square-foot facility and offer a range of products and services, including heatset web, sheet fed, large format and variable digital printing; creative design; data analytics; warehousing; fulfillment; and complete in-house mailing. Prisma is repeatedly recognized for Print Excellence and has been voted #1 in Ranking Arizona magazine for the last six years. To learn more about Prisma visit prismagraphic.com.

Media Contact
Sabrina Desjardins
sabrina@marketingworxpr.com
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Source:Prisma
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Tags:Superbowl, Marketing, Win
Industry:Media, Sports
Location:Phoenix - Arizona - United States
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