Max Life Insurance ‘i-genius’ Programme Empowers Young Writers

INDORE, India - Dec. 18, 2013 - PRLog -- Max Life Insurance ‘i-genius’ Programme Empowers Young Writers

Launches book of short stories by Young Authors

with a Braille version

New Delhi, Max Life Insurance, one of India’s leading life insurance companies, today launched a book titled ‘i-genius A Twist in the Tale’. Earlier this year, Max Life Insurance launched the i-genius Young Authors Hunt which drew a massive response with over 55,000 children from across the nation participating in it. This book features the top 50 shortlisted stories chosen by a jury consisting of Ruskin Bond, ChetanBhagat and the editorial team of Rupa Publications. To ensure that visually impaired children can also enjoy the creative expression of their fellow children, a Braille version of ‘i-genius A Twist in the Tale’ was also released.

Max Life i-genius ‘Young Authors Hunt’ was launched as a nation-wide search for the best young writers in India. The initiative saw participation from over 500 cities. The final 50 stories that appear in this book cover an entire gamut of styles & ideas. Some are imaginative, others are full of action and adventure, and yet others are thoughtful pieces on family, friends or the environment. The selection process for i-genius Young Authors Hunt followed a rigorous selection process that included three rounds.

The Grand First Prize for 50 writers whose creative writing submissions were published by Rupa Publications India have also won a Kindle e-book reader each. The 50 Second Prize winners, whose stories have been published in the i-genius special e-book edition have also  won the Young Authors’ Scholarship worth Rs 5000 each. There were also 400 consolation prize winners who will be given a children’s book hamper each.

On this occasion,Rajesh Sud, CEO and Managing Directorsaid, “Max Life Insurance has a vision to provide financial security to our customers. Through our financial solutions and our programmes, Max Life Insurance aspires to build a better future for India. This book is a celebration of young writing talent from across the country. We feel privileged to be part of this wondrous journey to identify promising young writers. We are overwhelmed by the remarkable display of potential reflected in the thousands of stories that reached us.”

He further added, “We have also launched a Braille version of thisbook to share the joy of reading with the visually impaired& over the next few months we will share the Braille book with several organizations that work in this space.We hope that these stories written by their peers will spark their own imaginations.”

Celebrated writer, Ruskin Bond said, “It was an extremely difficult task to pick these 50stories, especially amongst the entries that reached the final round, as all the young authors were very talented. This programme shows that writing has at last becomes fashionable. That is why so many children were ready and eager to take part in the Max Life i-genius Young Authors Hunt. These young authors left us in no doubt that they are going to be the celebrated authors of tomorrow.”

Popularwriter ChetanBhagat said, “As a writer I enjoy the process of writing. i-genius Young Authors Hunt has given children a chance to do something enjoyable and create something from their imagination. The joy one feels, the first time one sees their name in a book is indescribable. This contest offered just that – the chance to be published.”

Kapish Mehra, Managing Director, Rupa Publications Indiasaid, “Reading these stories had us believe that the future of our society rests in the hands of bright, imaginative, conscientious and thoughtful children. As people who work with words, the joy that came from reading the entries was a different experience altogether.”

i-genius Young Authors Hunt is the 2^nd large initiative launched by Max Life Insurance under the i-genius umbrella. In 2010, Max Life Insurance had launched the annual i-genius Scholarships with a vision to promote all round talent among children. Since inception, igeniusScholarships have seen participation from over 18 Lakh children and Max Life Insurance has awarded over5,000 scholarships worth over Rs 4 crores. Max Life Insurance also anchors a unique parenting community on facebook with over 3.64 Lac members who engage regularly on various aspects of parenting.

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Atul Malikram

atul@atulmalikram.in