Software Channel Development and Management Workhop

COPENHAGEN, Denmark - Dec. 17, 2013 - PRLog -- Using a channel of independent companies to resell, implement and/or service customers has long been a tradition in the history of the software industry. For some software companies the channel has been a major contributor to global success, but for most software companies making it work is a depressing and constant struggle.

The objective of the workshop “Channel Development and Management in the Software Industry” is to give software executives the tools to build and manage productive partner channels. The workshop is also an opportunity to review and discuss the issues related to growing local and global market share through a channel of resellers and value added partners with executive colleagues from the software industry.

"We have packed the Channel Development and Management workshop with case stories and practical tools,” says Hans Peter Bech, CEO of TBK Consult and instructor. “We are using elements from Osterwalder's Business Model Generation approach to analyse the impact on using a channel on all the other areas of a software business. Our approach is based on the Business Value Proposition for the channel partner and we provide software executives with the tools to apply this approach to their individual situations.”

The workshop introduces The Partner P&L Model, which depicts the business as seen from the partner's viewpoint. The workshop will review which elements to include in the P&L model and how the P&L model is used in the partner recruitment and partner management processes.

The next workshop, which will be held in Munich, Germany 22-23 May 2014.

Hans Peter Bech who has more than 30 years of experience with building and managing international channels in the software industry will facilitate the workshop, which is delivered by TBK Academy^®

For more information:

http://www.tbkacademy.com/channel-development-and-management