NBA Champ Mike Miller is in the underwear business

IRVINE, Calif. - Dec. 12, 2013 - PRLog -- Mike Miller is expanding his business portfolio with a partnership in PSD Underwear.   Miller’s relationship with the owners of PSD Underwear began through his Life Natural energy drink events.  He was intrigued by the cult following their brand had developed through life on the road in the PSD Tour Bus and quickly decided to explore a business venture with them.  “The business makes sense; everyone needs at least seven pairs of underwear,” says Miller.

PSD’s Spring 2014 line, Miller’s first season with the company, is available this month on http://www.psdunderwear.com, through specialty retail chain Tilly’s, Jimmy Jazz, Shoe Gallery, Wish ATL, Ron Jon’s and other select sports and lifestyle stores nationwide.  The boxer briefs retail for $20-$25 and come in sizes small to x-large, plus an XLT size for consumers and athletes of Miller’s stature.

Mike Miller is a professional basketball player in the NBA who plays Forward for the Memphis Grizzlies.   He played college ball for the University of Florida Gators and was drafted 5th overall into the NBA after his Sophomore year by the Orlando Magic.  In 2001 Miller won the NBA Rookie of the Year Award.  After stints with a few other organizations, Miller signed a contract with the Miami Heat in 2010 and won two NBA Championships while on the Heat’s roster.  Miller currently resides in Memphis, Tennessee with his wife, two sons and daughter.

PSD is a men’s underwear company with roots in the NBA, NFL, Action Sports and Hip Hop communities.  The brand is known for its on-trend designs, premium fabrications and comfortable fit, along with its extensive ambassador list of elite athletes and entertainers.  PSD was created in 2007 in upstate New York by the Flaitz brothers who toured the U.S. in an old RV, growing their customer base one person at a time.  In 2013 PSD brought in NBA champion Mike Miller as a partner and moved operations to Southern California.