Magline Innovation 2014 Addresses CooLift in Foodservice

Dec. 13, 2013 - PRLog -- Recently, Karl Jensen, National Sales Manager for Magline, discussed how the company is addressing the challenges facing foodservice, as part of the Innovation 2014 initiative.  According to Jensen, “2014 CooLift sales will be strong because Magline is delivering a strong economic case to make change.  There are still many potential customers who have been successful in their current business practices, and there is a reluctance to change.  Finding the innovator in each organization is the key.  In 2014 we are focusing on new markets for CooLift, especially foodservice. Magline has shown a willingness to look at different solutions via a modified pallet to allow for a wider variety of SKU’s to be handled and remain stable in the CooLift delivery process.  As we move into 2014 and driver attraction and retention becomes an even larger issue, the distributors are going to have to seek for changes that will allow them to keep and attract the good drivers available to them.  CooLift can be a big part of that effort, but other standing practices at these companies will have to change.”

Jensen shared that, “My background throughout most of my career has been grocery supply chain solutions.  I have been with Magline, Inc. for a year and a half now.  CooLift is not a “fix it” solution, but is a process change.  I enjoy the consultative aspect of selling CooLift and seeing the customer get the big picture of process change and look past their immediate needs of cost savings. CooLift is bringing significant benefits to those who view the whole supply chain process.  In some cases it is a complex analysis and others a simple process.  Once evaluated and put in place, there are the significant gains to be realized and it is gratifying to see the support existing customers have who know life both before and after CooLift was introduced to their business.”

About Magline

Magline, Inc. (www.magliner.com) manufactures a complete line of innovative lightweight route distribution solutions under the Magliner brand. Recently named one of the Great Supply Chain Projects of 2013 according to Supply & Demand Chain Executive, Magliner solutions are used in the beer, soft drink, food service, parcel delivery, home healthcare, and other distribution industries. Magline also offers implementation consulting and solutions for reducing service times and eliminating waste during deliveries. Magline, the manufacturer of the innovative CooLift Delivery System, allows distributors to deliver more product in less time, combining an easily maneuverable and high capacity hydraulic lifting truck with integrated plastic “half” pallets for improved safety and efficiency. Founded in 1947, Magline continues to lead the industry in manufacturing hand trucks. The innovative designs of two-wheel hand trucks, convertible hand trucks, bulk delivery trucks, special application trucks, and ramps are durable and enhance workplace safety.  Follow Magline on Twitter at @MaglineInc.

Magline, Inc.

www.magliner.com

Andrea Horner

Marketing Manager

PR@magliner.com

800-344-3646 x209