New Product REACTOR Brings Arcades to the Next Level

Dec. 12, 2013 - PRLog -- Creative Works (http://www.theWOWeffect.com) revealed its newest product, REACTOR, at the IAAPA Amusement Expo in November.  Showcasing the latest in smart technology, this turnkey attraction wields 144 LED touch sensors and a state-of-the-art surround sound system to immerse players in the ultimate gaming experience.  Four bionic arches merge to form a compact, open-aired game topped with an eye-catching illuminated dome which creates a showpiece attraction within any arcade.

REACTOR requires players to swipe color touch tiles in the quickest amount of time to reach the highest score.  While playing the game, each player will have to listen and watch carefully as the color may move to different stations, so concentration and quickness are key skills to getting the high score.  This small footprint attraction can accept coins, bills, or swipe card systems.  Built in redemption capability and bonus match play encourage high repeatability for players of all ages.

“We were looking to create a product that solves multiple problems for arcade owners,” commented Jeff Schilling, President of Creative Works.  “REACTOR is perfect for the center of an arcade. It doesn’t restrict crowd flow and it is a game for any age demographic.” With the option of four players competing against each other at a time, REACTOR is a fast-paced, action-packed game of skill.

Created by the engineers of award-winning Lazer Frenzy laser maze and AtomicRUSH, REACTOR puts players in the middle of the action with pulsating lights, high fidelity subwoofer and interactive features.  REACTOR is hand crafted with custom acrylic and melamine lined cabinetry for maximum durability.  Creative Works has over fifteen years of experience in the entertainment industry and has installed standalone attractions in thousands of locations all over the world.

“As long as there are companies like Creative Works, who are forward thinking and innovative, this industry will continue to flourish,” commented Jack Turner, owner of Lazer Blaze in Louisville, Kentucky.  “Technology is booming, and flexibility is crucial to remain a successful FEC.”  With its Auto-Attendant design, REACTOR is perfect for an arcade-owner during busy or slow hours.

"We are excited about the response we received at IAAPA this year," commented Schilling.  "We feel that REACTOR is the next step into helping modernize the FEC industry."  Learn more about Creative Works and their latest product at http://www.REACTORgame.com.  Creative Works will be releasing the first line of this game in February 2014.


The Creative Works is a designer and builder of entertainment venues, manufacturer and supplier of attractions, and creator of props, effects, décor and more for sites around the globe. To learn more, visit:  http://www.THEWOWEFFECT.com or call toll free (877) 843-6348.