LeadSift Announces Self Serve Platform to Provide Quality Social Media Leads for SMB's

HALIFAX, Nova Scotia - Dec. 9, 2013 - PRLog -- LeadSift <http://leadsift.com>, known for its ability to sift through millions of social conversations to deliver targeted social leads, announces today a Self Serve platform that harnesses the power of the LeadSift technology to provide quality social media leads to small and medium sized businesses (SMB’s). Starting at $29.99 a month with a seven day free trial and no contract, SMB’s can set up highly targeted streams to get quality leads defined by their own keywords and geographic location.

LeadSift’s Self Serve platform enables SMB’s to tap into the power of social data, identify current and potential customers, grow their audience and distribute targeted messages. By delivering quality leads with a classification metric similar to a Klout Score, this LeadSift platform will allow SMB’s to bring in new business, fill sales quotas, build meaningful relationships through engagement, save time and gather key insights surrounding their audience.

“Millions of people around the world are using Twitter daily with recent studies showing that 72 percent of sales people have acquired new customers using social media,” said Tukan Das, CEO of LeadSift. “LeadSift was created due to the fact that businesses can dramatically increase their chances of converting potential opportunities into customers via social networks if they directly engage with them at the right moment. We have taken our secret sauce that was used to create LeadSift for our enterprise customers to develop this Self Serve platform that is tailored to the needs of SMB’s so they can experience the power of social data.”

LeadSift’s Self Serve platform provides SMB’s with the following benefits:

·Save’s hours everyday  - LeadSift cuts through the noise by sifting through millions of Twitter conversations to find only the most relevant business opportunities.

·Provides quality leads  - LeadSift ranks list of leads by a LeadScore calculated through natural language processing, which currently uses over 50 signals to identify and score leads from social data and accurately identify them as hot, warm or cold.

·Find customers in defined area - Geo-targets leads for businesses by allowing them to choose location of leads from city-specific to global target areas.

·Manage and track social leads - Engage with leads directly through the platform and keep track of the results of each engagement.

·Personalize engagement - Advanced customer profile information associated with each lead through examining historical posts for every lead to find psychographic information

"Engaging with customers knowing that they are looking for custom products that make them stick is very important for StickerYou,” said Brad Lister, sales and marketing manager at StickerYou.com, maker of high quality custom stickers, labels, decals, iron-on labels and temporary tattoos. “LeadSift helps to clear through the clutter of conversations in social media delivering only the most relevant conversations that helps us to better understand our customer and close deals."

For more information on LeadSift’s Self Serve and Enterprise platforms, please visit: http://leadsift.com/getstarted.html

About LeadSift

LeadSift is designed to bring brands closer to their customers by sifting through massive amounts of social data to make it easier to identify customers and engage them within context. The easy-to-use LeadSift algorithm indicates relevance and purchase intent within social posts and identifies each lead with a classification metrics called the LeadScore to indicate the purchase intent. For more information, please visit www.leadsift.com.