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Follow on Google News | Restaurant Breakfast Daypart Sales Reach $47 Billion: Packaged Facts ReportOutstripping the lunch, dinner and snack dayparts, per capita spending on the breakfast daypart increased almost 8% during 2007-2012.
By: Packaged Facts The breakfast daypart continues to drive sales at limited-service restaurants and full-service restaurants alike. Packaged Facts estimates that restaurant breakfast sales will reach $47 billion in 2013, up 5% from 2012. Additionally, sales are forecast to rise more than 5% in both 2014 and 2015. Outstripping the lunch, dinner and snack dayparts, per capita spending on the breakfast daypart increased almost 8% during 2007-2012. Limited-service breakfast grew at more than double the rate (11%) of full-service breakfast (5%), according to Packaged Facts research director David Sprinkle, due to a mixture of consumer trade down, increasing limited-service breakfast availability and variety, and the needs of on-the-go consumers. Furthermore, limited-service restaurants— Not to be completely outshone, full-service breakfast is in the midst of a rebound. Segment gains indicate that though full-service restaurant may continue to struggle with pricing, they have generally recovered from steep recession-driven traffic declines. In addition, many family restaurant chains have found success in experimenting with take out and portable menu options. For more information, please visit www.MarketResearch.com or http://www.packagedfacts.com/ About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook (https://www.facebook.com/ End
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