White Hot, the hair care range for grey and white hair, wins beauty award

Dec. 3, 2013 - PRLog -- Almost 50% of women in the UK are aged over 45[1], and recent research shows that we’re going grey younger than ever[2]. To celebrate those with grey and white hair, Yours magazine has taken the step of awarding a hair care brand specifically for grey and white hair its Beauty Editor’s Choice Award.

White Hot Hair (www.whitehothair.co.uk ) was created when Founder, Jayne Mayled, was looking for an efficacious range that was positive, celebratory and looked great on the bathroom shelf. She also wanted to challenge the unspoken beauty “taboo” of grey hair.

Jayne said: “We believe that grey is just a colour choice, but there’s no doubt that embracing your natural white or grey hair is still considered a surprising decision, and lots of people are talking about it. This is our first award for White Hot and we’re thrilled our products have been recognised by Yours.”

The range includes a grey hair shampoo (http://www.whitehothair.co.uk/brilliant-shampoo.aspx ) and five other products containing specialist ingredients such as Keravis^TM to strengthen, Shea Butter extracts and White Truffle to moisturise, Sweet Blue Lupin to brighten and Baobab Oil to smooth and nourish.

The Beauty Editor’s Choice is a new category for Yours Beauty Awards 2013, adopted to award products that the editorial team thought worthy of recognition. Yours’ Beauty Editor, Michelle Nightingale said: “Specially formulated for white and grey hair, the brand understands that to keep grey hair looking good it needs special care, so you’ll find a range of great products to help restore shine, banish brassy yellow  tones, smooth and nourish.”

The results of the Yours Beauty Awards were announced in the Yours Anti-Ageing Guide.

White Hot is available from www.whitehothair.co.uk and boots.com. Prices range from £12.00 to £14.00. Connect with the White Hot community on Facebook and Twitter: Facebook/White Hot Hair @whitehothair

About Us:

White Hot is a specialist hair care range specifically for women who have chosen to embrace their natural white and grey hair.

For more information, images or samples please contact Carrie Eames or Charlotte Burges at tel: 0115 9651175, 0771 5709982 or email info@whitehothair.co.uk

1. Office of National Statistics census 2011

2. 32% of women are finding grey hair at 30 v 20% 20 years ago Source: John Frieda, Sept 2011